Digital Engagement Specialist
il y a 3 semaines
**What's the role**:
You will have many responsibilities to develop the digital future within Hilti. You will be responsible for planning, executing & optimizing digital marketing campaigns with focus on engaging & acquiring new customers. Furthermore, your creativity knows no limits and you love to create out-of-the-box content to engage with the customers through Social media & Marketing mails. In addition, you also put this creativity at good use in supporting projects of your Marketing colleagues.
**Who is Hilti?**:
Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.
**What does the role involve?**:
**Digital marketing:
- Set and implement social media and communication campaigns aligned with marketing strategies.
- Develop engaging text, image and video content for Social Media / Campaigns / Marketing Mailing.
- Create detailed campaign plans, including timelines, budgets and resource allocation. Collaborate with internal teams to ensure the successful execution of campaigns across various digital channels.
- Set up creative initiatives and implementation of actions to grow the engagement rate of Campaigns / Marketing Mailing.
- Collaborate with the Marketing team to design posts to sustain readers’ curiosity and to create buzz around new products.
- Monitor, analyse and report on the performance of the actions carried out to propose action plans, corrective actions, evolutions.
- Project management (creative studio production, influence campaigns, etc.)
**Engagement Marketing**:
- Implement engagement marketing flows for BeLux. This is the follow-up from A to Z of the new campaign.
- Together with the global team and the regional project manager, you review the roll-out of the campaign, ensure correct translations of the campaign (French and Dutch) and make sure the campaign is fully tested before going live.
- Provide training to the customer service team and the account managers so that they are aware of the new campaign and what is expected of them.
- Continuously evaluate the campaign (monitor and manage the digital campaigns): is the digital campaign running well? Make adjustments and report (performance review).
- Did you know that Hilti was awarded the Great Place to Work certification six times in the last few years, thanks to its caring and performance-oriented culture? _
**What do we offer?**:
Show us what you’re made of and we’ll offer you opportunities to move around the business - to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
We have a very thorough people review process, unlike any we know of in any other business. We screen everyone in the company in a yearly career performance matching process. It means we can pair talent with opportunities - developing our people in their current roles or challenging them to work in new ways or in new places. It’s how we find the right fit and further our teams personally and professionally.
**What you need is**:
- Min. a Bachelor degree, specialised in (Digital) Marketing with an equivalent experience of min. 2 years within an agency or a recognized brand
- A creative/out-of-the box mindset is a must
- Experience in creating and optimizing paid campaigns on Social Media & Google
- Knowledge of the Microsoft Office, Photoshop, Illustrator & Indesign software
- Strong linguistic skills (Dutch, French & English)
- Writing skills and excellent spelling
- Ability to create a roadmap and work according to plan
**Who should apply?**:
We have an excellent mix of people and some of our best account managers joined us with no experience of the construction industry. So, if you’ve never worked in sales or construction, that’s fine with us. Success at Hilti is down to teamwork and ability, no matter what your background.
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