Search Engine Marketeer
il y a 2 semaines
**Search Engine Marketeer **- Digital Sales BE - Brussels** - **CJE - Channel Management III**:
***:
**Technical data function****:
**ING Belgium, Cours-Saint-Michel, Sint Michielswarande**
**Possibility of 50% work from home on the basis of a team agreement**
**CJE - Channel Management III**
**Job Level 16**
**Your role & work environment****:
As a **Search Engine Marketeer**, You will work in the Acquisition & foundation cluster, which is part of the Area Digital Sales BE, Tribe Digital Sales & Customer Interactions. Your success indicator will be the **overall digital & mobile sales contribution** with a first focus on **SEO ranking** for our top digital products.
**Your key responsibilities**:
As a **Search Engine Marketeer**, your **challenge is to increase digital & mobile sales** by testing, analysing, and changing our webpages to **optimize for search engines** (mainly Google), and to **improve our SEO ranking **for our top digital products. As a Search Engine Marketeer in our team, you will perform pages optimization on our ing.be retail pages to ensure search results are relevant and to create a positive customer experience while growing our organic traffic. By conducting keywords research and leveraging on SEO tools, such as Semrush, you will increase the visibility of our website on Google that will ultimately lead to digital & mobile sales.
**You look for actions to improve our digital content strategy with an eye for SEO ranking**
- You drive the SEO strategy & roadmap of our products
- You take E2E reponsibility of defined actions and execute in collaboration with your stakeholders
- You follow up deliveries and make impact on short & long term
**You identify best practices that can be used in other teams**
- As you work on an environment with multiple product teams, you make sure best practices on SEO and content optimization are shared between them
- You increase the SEO awareness amongst the area with a top-notch communication and a collaborative spirit
- You maintain stakeholders relationship for the changes you apply
**You monitor SEO ranking for our products and take data-driven actions**
- You keep an eye on the SEO ranking and you take quick actions where needed
- You are responsible of the SEO reporting towards the Area and management
**We look for****:
A colleague with a** talent for taking it on and making it** **happen, **enthusiasm for** helping others to be successful **and a knack for always **being a step ahead**. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.
As a **Search Engine Marketeer,** you will also need:
- At least 5 years’ experience in Search Engine Optimization, digital strategy, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward
- Semrush, keywords research & implementation, Google Search Console, technical SEO, on-page SEO, off-page SEO. In adition, writing skills, SEA & Adobe Analytics are nice to have
- You love collaborating with different people and working within an international context
- Change, innovation & testing is part of your DNA: you are interested in how the world evolves, and translate this into the continuous improvement of our customer propositions & way of working
- You hold a Master’s degree or are qualified with relevant experience
- You are fluent in Dutch or French AND English
**We offer you****:
**A clear purpose, a unique offer and a range of flexible compensation and other benefits**:
- Personal growth & challenging work with endless opportunities to realise your ambitions
- An informal, dynamic environment with innovative colleagues supporting your endeavors’
- A progressive and agile way of working, where new ideas are valued ahead of convention
**A hybrid way of working**
- We give the autonomy to our employees to let them organize their work in a flexible way that suits best for them while ensuring business continuity, customer service and employee wellbeing.
**We redefine banking. What about you?**
We’re on a journey that’s centered around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We’re proud of that
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