Digital Marketing Officer
il y a 3 semaines
Voor een van onze klanten in de entertainmentsector zijn we op zoek naar een Digital Marketing Officer. Binnen de afdeling Marketing en in samenwerking met de Digital Marketing Manager, ben je verantwoordelijk voor : Ondersteuning en assistentie bij de uitvoering en optimalisatie van digitale...
**Beschrijving**
Voor een van onze klanten in de entertainmentsector zijn we op zoek naar een Digital Marketing Officer.
Binnen de afdeling Marketing en in samenwerking met de Digital Marketing Manager, ben je verantwoordelijk voor:
- Ondersteuning en assistentie bij de uitvoering en optimalisatie van digitale marketingcampagnes: tracking, verzending naar verschillende kanalen en analyse
- Voorstellen van originele campagne-ideeën voor de verschillende distributiekanalen: SEA, Social Media, Programmatic Buying & affiliation
- Zorg voor de juiste tracking van digitale acquisitiecampagnes en monitor de resultaten en effecten
- Zorgdragen voor de samenhang van de communicatie naar onze klanten in coördinatie met de gehele marketingafdeling
marketingafdeling
- Communiceren met de CRM afdeling voor de opvolging van spelers: retentie
- Samenwerken met partners van digitale marketingbureaus
- Zorg voor de follow-up van programmatische campagnes, Google Display, evenals de verschillende AB-tests
- Zorgen voor de implementatie van de verschillende aanbiedingen op de website via het CMS, en de resultaten en effecten monitoren
**Profile**
- Goede kennis van Frans en Engels. Nederlands is een pluspunt.
- Kennis van digitale kanaalmarketing: social media/business manager, Google Ads, Adobe
experience cloud, affiliate marketing, programmatisch kopen, SEM
- Kennis van de werking van een webpagina en zijn infrastructuur is een pluspunt: HTML/CSS, Javascript,...
- Kennis van KPI's en metrics in de digitale wereld: CPA, CPM, CPC, CPI, impressies,...
- Bachelor in marketing, digitaal, e-business,...
- Analyse en interpretatie van cijfers
- communicatieve vaardigheden en ervaring met projectbeheer
- Creatie van marketing funnels
- Excel, en andere analyse-instrumenten: Google Analytics, Adobe Analytics, Adform, FB business manager
- Georganiseerd, nauwgezet, sociaal, nieuwsgierig, creatief, autonoom
- Heb je interesse in sport, bookmakerij,...
**Aanbod**
Onze klant is gevestigd in Brussel en biedt u:
- Een vast contract
- Een dynamische, aangename, gezinsgerichte en uitdagende werkomgeving
- Een aantrekkelijk salaris met competitieve voordelen: maaltijdcheque, verzekering, mobiele telefoon, abonnement, laptop,...
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