E-commerce B2B Manager
il y a 5 jours
**This is your challenge
The eCommerce B2B DTC manager at Nespresso is responsible for the continuous optimization of the B2B eBoutiques' performance and operations to deliver upon sales and customer satisfaction targets. You will be responsible for managing and implementing eCommerce projects and campaigns, from new features and services deployment to global and local campaigns definition and planning with the support of the eCommerce operations specialist, who is also your direct report. You are the eCommerce B2B representative in all global and local projects and planning initiatives to ensure the efficacy and consistency of all experiences delivered on digital boutiques. You will establish and ensure efficient ways of working with all different stakeholders within Nespresso, from the CRC and Trade department to Marketing and Supply Chain.
In this role, you will be responsible for the definition of both user experience and eMerhcanding A/B testing. You will not only analyze customer analytics, but also Web Analytics and CRM insights data don’t have any surprises for you. You drive ways to improve our eCommerce channel and sales performance, ensuring a high level of customer satisfaction.
In this role you report to the eCommerce Manager BELUX and you are part of the eCommerce team.
**As eCommerce B2B manager you
- Define, plan and activate eMerchandising activities through cross-sell, up-sell & eCRM possible strategies;
- Responsible for monitoring channel performance progress and targets, with strong focus on sales performance, behavioral funnel analysis and customer satisfaction/NPS;
- Coordinate the definitions and integration of all customer journeys, product launches and digital campaigns into the content management system for both global and local campaigns;
- Manage the yearly plan execution in cooperation with local and HQ eCommerce teams including campaigns integration, new features implementation and platform roll-out;
- Define data driven A/B Test hypothesis for Online Customer Journeys and eMerchandising aimed at maximizing profitability and customer satisfaction with the support of the Business Performance Manager;
- Participate in the roll-out of new personalized user experience in cooperation with CRM and eBusiness team.
**Your profile
- Minimum 4 years of experience in the management of B2C E-Commerce &/or Website development;
- Bachelor’s degree or university degree in digital, commercial, or business a related field;
- Knowledge in HTML, CSS, Javascript, experience across multiple CMS & photoshop tools;
- Strong experience in Webmastering / eCommerce platforms management (Content Management, Merchandising, A/B testing & personalization);
- Dutch and/or French, fluent in English is mandatory.
**We offer
- A challenging job in the eCommerce division in a company that truly cares about its people, diversity & inclusion and valorizes business excellence as a key enabler of success;
- Attractive employment conditions, including an annual target bonus and net representation allowance;
- Excellent training possibilities and opportunities for local and international mobility.
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