Digital Marketing Specialist
il y a 2 semaines
About Emeria Benelux
Emeria Benelux is a leader in property management and real estate services across Belgium, the Netherlands, and Luxembourg. As part of the larger Emeria Group, we’re committed to delivering innovative, customer-focused solutions that enhance the value and quality of our clients’ real estate investments. Our team is passionate about shaping the future of property management with a strong digital presence, customer engagement, and high-performance culture. We are looking for a Digital Marketing Specialist who can elevate our online strategy, drive engagement, and deliver measurable results.Job Overview
- ** Develop and Execute Digital Marketing Strategies**
- Create and implement digital marketing strategies that align with Emeria Benelux's goals for brand awareness, customer engagement, and lead generation.
- Collaborate with regional teams to tailor campaigns to the specific needs and cultural nuances of Belgium, the Netherlands, and Luxembourg.
- ** Content Creation and Management**
- Manage and update the company website, ensuring content is fresh, SEO-optimized, and aligned with business goals.
- Coordinate with internal teams or external agencies to produce multimedia content (graphics, videos, blogs) that enhances the brand image.
- ** Social Media Management**
- Oversee social media accounts for the Benelux region, creating a strategic content calendar and engaging with followers.
- Identify opportunities for community building and growth across platforms (LinkedIn, Facebook, Instagram, etc.).
- Track, measure, and report on social media KPIs, optimizing efforts to increase reach and engagement.
- Monitor open rates, click-through rates, and conversions, making data-driven adjustments to improve campaign effectiveness.
- ** SEO & SEM**
- Conduct keyword research and optimize web pages for SEO to improve organic search rankings and increase website traffic.
- Plan, execute, and optimize paid search campaigns (Google Ads) to attract qualified leads within allocated budgets.
- ** Analytics and Reporting**
- Track and report on all digital marketing activities using analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
- Provide insights into campaign performance, making data-driven recommendations for improvement.
- Prepare monthly and quarterly reports to communicate results to stakeholders, identifying key trends and successes.
Qualifications and Skills
- ** Education**:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field.
- ** Experience**:
- 3+ years of experience in digital marketing, ideally within a B2B or real estate environment.
- Proven track record of managing successful digital campaigns across multiple channels.
- ** Skills and Competencies**:
- Proficient in digital marketing platforms and tools, including Google Analytics, Google Ads, social media scheduling tools, and CRM software.
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent copywriting and content creation skills.
- Analytical mindset with a passion for data and metrics-driven marketing.
- Strong organizational skills and the ability to handle multiple projects simultaneously.
- Fluent in English and at least one other language common in the Benelux region (Dutch or French is highly preferred).
What We Offer
- A competitive salary and benefits package.
- Opportunity to work in a fast-paced, innovative environment within a growing team.
- Training and development programs to help you grow your digital marketing skills.
- A collaborative and inclusive workplace with a strong emphasis on diversity and innovation.
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