Segement Marketing Lead
il y a 3 semaines
**Date**:Apr 10, 2024
**Location**: Kortrijk, BE Duluth, GA, US
**Company**:Barco
As a Segment Marketing lead for the Barco Control Rooms business unit, you are end responsible for an overall true outside-in segment strategy and its value proposition.
Your domains include market segment insights & strategy, go-to-market, segment value proposition and ecosystem strategy. The strategy needs to differentiate Barco to lead for higher growth. You map out the opportunity of segments, how to activate them and follow up on business results.
Together with your team you are responsible for advocating and implementing this winning business strategy.
**Key responsibilities**
Lead the overall market segment strategy for Barco in your segment. Influence and impact the organization, drive buy-in and decision-making at the executive level.
Build a profound understanding of the segment: overall trends, eco-system, market problems, market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning.
Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based on customer problems/needs.
Be the sparring partner of business unit leadership (sales, product management, marketing) on your segment’s strategy, products, solutions, service and marketing.
You will together with your team (in the function of business size):
- Identify the key target audience for the value propositions based on data-driven customer segmentation.
- Provide fact-based market/end-user and buyer insights and problems/needs as the basis of any business case. Be a driver to create roadmaps and business cases for new value propositions in your segment.
- Determine & implement the Go-To-Market strategy, in close collaboration with sales leaders.
- Give clear recommendations to product management for end-user and channel pricing (product management owns pricing/business case).
- Collaborate closely with product management to translate the value propositions into a winning product portfolio and concrete product and services development.
- Lead in thought leadership activities within the segment.
- Build and execute an alliance strategy for a winning Barco play in the Segment’s ecosystem Travel to meet end-customers, partners and to find possible new segments (up to 30%)
**Your profile**
**Education**:
- Master’s degree or MBA required
**Experience**:
- Minimum of 5 years of strategy experience.
- Experience in defining market strategies and creating value propositions.
- Experience in complex value chains with different influencers and go-to-market approaches.
**Competencies**
**Skills**:
- Strong vocal leader who can influence and create impact in the organization. Ability to translate strategy into execution.
- A fast thinker with solid strategic insights.
- Strong business acumen; customer
- and market driven orientation.
- Excellent verbal, written and presentation skills. Internally as well as externally.
Behaviors:
- Pragmatic, energetic, self-starting team leader and highly motivated achiever.
- Eagerness to learn and understand market. Outside-in thinking is critical.
- Natural leader and team player, working together with stakeholders from across the company.
- Drive and confidence to converge to an aligned strategy and winning value propositions.
- Drive, passion and enthusiasm to rally the troops.
Knowledge:
- Market problems definition, sizing & segmentation. End-user and buyer persona’s and journey mapping.
- Strategy setting, upstream marketing, value propositions, go-to-market and sales enablement.
- Customer Journey mapping and improvements.
- Understanding of your Segment’s market or related experience-focused markets is a plus.
**Let's "wow" you with**
- A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks - with our own coffee bar and restaurant in Kortrijk - and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.
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Segement Marketing Lead
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