Campaign, Content
il y a 2 semaines
**Company**:
At Antwerp Management School (AMS), a triple-accredited and internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organisation.
We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice. Click here to get a taste of the atmosphere on campus.
Antwerp Management School aims to maximize diversity and would like to encourage everyone - regardless of gender, religion, ideology, origins, language, functional impairments, etc. - to apply.
Would you like to join our team? We are looking for a **Campaign, Content & Performance Manager** for our Executive Masters team.
**Function**:
As Marketing Business Partner for our executive degree program, you are the compaign, content and performance partner for our programs team. Your main responsibilities are to define, develop, implement and optimize campaigns & content for all (digital) channels, to increase awareness and usage of our Executive Masters programs. You will report to the Business Lead Executive Masters and will closely work together with the Executive Masters team as well as the corporate marketing team.
**Your responsibilities**:
Campaign Management
- Based on our brand and product strategy, develop specific (in-bound) marketing campaigns for our executive masters and coordinate their execution with internal and external stake-holders. This includes the development of creative briefs for advertising and program communications, including print, digital, and video assets;
- Be the marketing point of contact for Executive Masters and take the lead in supporting your internal clients in their commercial communication around our (brand and) products.
- Continuously search for creative, fresh initiatives to fuel and support marketing campaigns, marketing automation, increase customer conversions, and generate more qualified leads.
Content Management
- Provide general support such as website and landing pages updates and/or creation of new webpages;
- Participate in events and provide sales support;
- Collaborate with our digital experts who have all the technical know-how of the tools.
Analysis
- Measure effectiveness of the current marketing initiatives with tracking and analysis, and optimize accordingly. Present the results in monthly reports to business clients and business lead, including recommendations to optimize our campaigns and communication;
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for new campaign development;
- Support the gathering and analysis on customer and market insights, customer trends, competitors, products.
Lead generation
- Support customer conversions, and generate more qualified leads;
- Improve the quality of lead generation.
Budget responsibility
- Establish budget guidelines and document business processes;
- Develop and manage the marketing budget for your internal business clients in the Executive Masters.
**Profile**:
- You enjoy planning, managing and coordinating multiple projects and campaigns simultaneously;
- Colleagues would describe you as organized, autonomous, and pragmatic with sound judgement;
- Your creative mind and innovative attitude are two key pillars in your way of working.
- Juggling with (de)briefings towards agencies, your colleagues and other stakeholders comes naturally to you;
- Your pro-active & assertive nature make it easy for your team members to collaborate with you;
- You have a minimum of 2 years of experience in campaigns, content & performance.
- You are a performance-driven team player who enjoys celebrating joint achievements;
- You might not be a copywriter but your affinity with language is key, and you juggle with SEO in your content;
- You are fluent in Dutch and English (speak, write, read).
**Offer**:
You will be part of one of the world’s leading international management schools. Our organizational culture is warm and open-minded with ambitious and driven colleagues. Our aim is to further internal relationships and to make work fun.
Our customers and many of our staff members come from every corner of the globe, giving AMS a strong international vibe.
Ours is a highly flexible work environment where you can expect a great deal of autonomy and room for deploying and developing your own entrepreneurship. This will allow you to create the work-life balance that works for you.
You will work in a hip and sustainable environment in the very heart of Antwerp. Check out our campus in this video: Boogkeers
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