Product Manager

Il y a 7 mois

Jette, Belgique Medipartner Temps plein

Introduction

For our client, a major player in the generic and OTC market, we are looking for a **Product Manager**.

With more than 20,000 active employees worldwide, our clients provides high-quality, high-performance yet affordable healthcare in 150 countries. Their activities span R&D, production and sales, with a deliberate focus on health and well-being.

Function

As Product Manager (PM), you are responsible for the **development, implementation and follow-up of the marketing strategy and - communication** for the generic and OTC products in portfolio, in order to maximize sales results and business profit.

The PM will report directly to the Marketing & Key Account Manager and will be accountable for **managing the allocated marketing budget**.

In his / her function, the PM will also ensure enhancement of the product portfolio in close collaboration with the local Head of Business BeLux, Marketing & KAM, national Sales Manager, Regulatory Affairs and the Portfolio Manager.

Job Responsibilities:
Defining the marketing strategy:

- Develop, defend, follow up and adapt the ‘**strategic plan**’ for the assigned product range, including identification of marketing tactics
- ** Analysis of Market
- and product** situations, including SWOT evaluations
- ** Analysis of competitors** (Key Performance Measure)
- Analysis of the ‘new molecules to launch’, **objectives and sales forecast**:

- Propose budgets and overview of the initiatives
- All this based on a **profound knowledge of the products, the entire pharmaceutical market** and by active testing of product-related **positioning and market opportunities**.

Elaboration of the ‘strategic plan’, taking into account the allocated budget, by:

- ** Developing documents, tools and materials** for product discussions and - promotion (printings, visual aids, brochures, digital promotion, etc.)
- ** Elaborating communication plans** for assigned products (press, PR, direct marketing, organization of symposia, product events, TV spots,)
- Building a network of potential prescribers

Close collaboration with the sales team in order to achieve objectives by:

- ** Clear communication of the strategic plan**:

- Consulting the national Sales Manager for the elaboration and the practical implementation of the strategic plan
- ** Giving information and presenting the promotional campaigns**:

- Consistently providing information (oral and on paper) concerning the generic and OTC business and the products involved
- ** Providing product related trainings and expertise**:

- Building a **relationship of trust** with the sales team
- ** Analyzing sales performance**s on a regular basis

And not forget:

- Discuss and propose new product opportunities to the local Head of Business BeLux, Marketing & KAM, in close collaboration with the national Sales Manager, Portfolio Manager and Regulatory Affairs Department in order to enhance and/or optimize the existing portfolio
- Regular follow-up, **analysis and reporting of the obtained results vs. objectives and presentation at management and sales meetings**:

- ** Identify & situate sales forecasts** in close collaboration with the supply chain team in order to guarantee optimal stock management
- Collaborate with the Marketing & KAM in developing educational programs and product forecasts
- Collaborate with external suppliers (f.i. publicity agency, etc) brief and follow up in terms of budget, quality, deadlines and swift deliveries.

**Requirements**:

- ** Bachelor’s degree** from an accredited institution (education in science or business is a plus) or** equivalent by experience**.
- ** Minimum experience of 3 years as a medical & pharmaceutical representative** is mandatory and/or **2 years as product manager**, preferably in generics and OTC. **Knowledge of the pharmaceutical market** is mandatory. Knowledge and natural interest in scientific aspects of generic medicines and OTC business.
- Product launch experience and** experience in developing, organizing and implementing projects** is a plus.
- Knowledge of applicable regulations and standards affecting the pharmaceutical industry.
- PC knowledge of Outlook, Salesforce+ (Deduco) and excellent knowledge MS Office.
- ** Fluent knowledge of Dutch, French and English**, oral as well as written.
- Possess a valid driver’s license and meet the requirements of the corporate car policy.

Offer

A job with a lot of variety and responsibilities in an open, informal and collegial working atmosphere. Open-ended contract with attractive salary package according to your experience.

Information

0474/82.84.99

Application

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