Brand Manager Generics

Il y a 2 mois

Brussels, Belgique Company EG NVSA Temps plein

**About EG**

EG is a Purpose driven company: at the core of everything we do, we aim to Care for People´s Health as a Trusted Partner.

EG is the largest pharmaceutical company in Belgium.

With an offering for just about every therapeutic area, we are the market leader in generic medicines and the biggest OTC company in Belgian pharmacies.

Most of our medicines and food supplements are produced in Belgium. We currently have 180 employees and continue to invest in:

- The development of generic medicines to keep qualitative healthcare affordable
- Scientifically proven food supplements and medical devices that you can buy without a prescription in your pharmacy
- The development of highly specialized medicines and biosimilars

Our culture is characterized by the strong commitment of our employees. Internally, we are called “MEP’s”**:M**otivation - **E**nergy - **P**assion are therefore qualities that we look for in every potential new employee to help strengthen our culture.

We are part of the Stada Group and share the values Integrity, Agility, Entrepreneurship and One Stada.

Do you have a strong MEP level? Are you entrepreneurial and would you like to work for the largest and fast-growing pharmaceutical company in Belgium? Then EG might be the perfect employer for you.

**About the Marketing Department**

The marketing department plays a vital role in promoting the company’s brands to all stakeholders (patients, physicians and pharmacists) and in understanding the market and its competitors. Marketing defines EG’s market positioning and promotes its brands to all target audiences in line with the company’s purpose “Caring for people’s health as a trusted partner”.

**About your role**

The brand manager builds our brands to further accelerate our growth, going from strategical brand building exercises, business reviews to brand plans, presenting and implementing the brand activation plan.

**Responsibilities**
- Help building the EG brand and own your therapeutical area´s: you develop activation
- and communication plans to all stakeholders (patients/consumers, physicians and pharmacists) based on the brand objectives taking into account the legal context.
- Products include prescription medicines, over-the-counter medicines and food supplements, covering the full range in pharma marketing.
- Continue building the general awareness of the brand EG through corporate campaigns (such as the previous "What does almost every Belgian have in their home without knowing it" and "Long Live Healthy Being".
- Set up projects and make sure that the golden basis of generic prescription & consumer healthcare (CHC) medication stays top of mind.
- Draw up a strong business plan for your focus products and ensure its roll-out amongst patients, physicians and pharmacists.
- Develop innovative communication & activation plans towards healthcare professionals & patients/consumers.
- Pro-actively look for new opportunities and find the right balance between the traditional proven tools and new trends.
- Generate the necessary instore visibility and drive sales for your OTC products.
- You are responsible for the creation and implementation of the brand plans. You own your budgets, analyze the results and pro-actively suggest adaptations of the plans where needed.
- You present the plans to the medical and pharma reps in an inspiring and motivating way.
- You work closely with the sales department: you align your plans with the sales teams.
- Together with the digital brand manager, you research the various possible digital activations to grow your products.
- Collaborate cross functional with colleagues of Pharmaceutical Affairs, New Business Development, Supply Chain and other departments. You align your plans regularly with them and communicate all relevant info to all counterparts.

**Required profile**
- Motivated, Energetic and Passionate (MEP)
- You act in line with our values: Integrity, Entrepreneurship, Agility and One Stada.
- Master’s degree in marketing, commercial engineering, business economics. Previous marketing experience in FMCG or pharma is a plus.
- Strong marketing skills, able to think strategically, develop strong briefings whilst pragmatically enough to ensure excellence in execution
- Be able to manage multiple projects simultaneously
- Good team player, strong communicator with solid analytical skills
- Eager to learn and to adapt plans in line with the new trends
- Fluent in Dutch, French, English
- We hire for attitude

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