Brand Manager
Il y a 7 mois
Verisure is de nummer één aanbieder van gemonitorde alarmsystemen voor woningen en KMO’s in België. Verisure werd opgericht in 1988 in Zweden, als een dochteronderneming van Securitas Group en groeide later uit tot een zelfstandige onderneming. In 2006 werd het actief op de Belgische markt. In België groeide Verisure van 143 werknemers in 2013 en tot meer dan 600 werknemers.
We zijn op zoek naar een creatieve Brand Manager om ons Marketing team te versterken.
**Verantwoordelijkheden**:
**Brand management**:
- Ontwikkelen en implementeren van brandingstrategieën om de merkbekendheid en -aandacht op de Belgische markt te vergroten om zo meer vraag naar onze producten en diensten te genereren.
- Toezien op een consistente end-to-end customer journey, te beginnen met externe communicatie online en offline, gevolgd door een traject op onze website.
- Nauwe samenwerking met het digital marketing team en mee optimaliseren van de customer experience op onze website.
**ATL Campagnes optimaliseren en beheren**:
- Dagelijkse monitoring van onze ATL campagnes om zo te coördineren en af te stemmen met broadcasters.
- Samenwerken met zowel interne teams als externe bureau's om impactvolle ATL campagnes te creëren waaronder TV, radio, digital,...
- Verzekeren van consistente merkboodschappen en visuele identiteit op alle ATL-kanalen.
- Campagneresultaten bewaken en analyseren, inzichten verschaffen en aanbevelingen doen voor optimalisatie.
**PR and social media**:
- Nauw samenwerken met externe bureaus om PR-strategieën te ontwikkelen en uit te voeren, positieve relaties op te bouwen met relevante mediakanalen, influencers en stakeholders.
- Creëer boeiende content, waaronder artikels, blogposts en updates voor sociale media.
**Wat breng je mee?**
- Uitstekende communicatievaardigheden in het Nederlands en Engels, kennis Frans is een pluspunt.
- Bachelor of Master Communicatie, Marketing, Public Relations,...
- 4-8 jaar relevante ervaring
- Bewezen track record van succesvol ontwikkelen en implementeren van branding en ATL Campagnes
- Creatief, sterk in project management, prioriteiten stellen en werken met deadlines
**Wat wij jou bieden**:
- Je komt terecht in een bruisende, snel groeiende omgeving met ambitieuze doelstellingen.
- Je zal werken voor een marktleider in nauwe samenwerking met de Marketing Director en MD om de brand en sector mee vorm te geven.
- Je krijgt de vrijheid en autonomie om de strategie en positionering aan te passen naar de Belgische/Vlaamse markt.
- Verisure heeft voor het 3e jaar op rij de titel van "Great Place to Work" behaald dankzij o.a. de focus op het welzijn van de medewerkers.
- Je krijgt toegang tot interne en externe opleiding en reële doorgroeimogelijkheden.
- Je loon wordt aangevuld met een bedrijfswagen, smartphone, maaltijdcheques, ecocheques, verzekeringen, etc. Daarnaast kan je genieten van voordelen op de producten van Verisure om jou en je naasten te beschermen.
Als je een passie hebt voor impactvolle communicatie en het creëren van Brand awareness, nodigen we je graag uit om te solliciteren. Maak deel uit van ons team en speel een cruciale rol in het vormen van onze communicatiestrategie in België. Sollicteer nu en start je boeiend parcours bij ons
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