Campaign Manager
il y a 2 semaines
Our client is looking for a driven, data
- and results-oriented Campaign Manager to join their team.
You will be part of the marketing department, embedded within Segment Marketing & Intelligence Team where they are responsible for marketing segment, data development & reporting, and also the business school for our distribution partners.
The key stakeholders are the client's Management Team and commercial directors internally and our distribution partners (brokers, banks) and market colleagues (fund managers) externally.
**Beschrijving**
As Campaign Manager, you will be responsible for the E2E coordination of the integrated marketing campaign.
This encompasses:
- Coordination of the brand campaign in collaboration with the external agency with the aim of positioning purpose.
- Coordination of the added service launch for new and existing customer
- Coordinate the procedure, implementation, tracking and measurement of marketing campaigns.
- Work within a budget and report any overspend.
- Together with the team, he/she develops a communication journey towards the brokers & partners, the sales teams and the internal staff
- Coordinate the write, edit and proofread copy for promotional materials within marketing campaigns (yourself the team or external agencies will deliver them). Ensure accuracy of marketing materials
- Collect and use data to evaluate the campaign and deliver regular reports of campaign results and evaluation of KPIs.
**Profile**
- Previous B2B, end to end campaign management experience.
- Experience in the financial sector - knowledge of our strict regulatory environment
- Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions.
- Speaking skills to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.
- NL & FR
- Experience with Salesforce, Marketing Cloud and Check Market are a plus.
- Project management skills: As a campaign manager you will have to work with a budget, meet deadlines for multiple tracks of the project and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.
**Aanbod**
This project is available on a freelance basis.
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