Omnichannel Brand Marketing Specialist
il y a 1 semaine
Omnichannel Brand Marketing Specialist to coordinate and execute the channel marketing plan for BENE - NORDICS - EE region, with the supervision of the Omnichannel Marketing Manager EE - Nordics - BENE, Angelina Rauber.
As omnichannel specialist the Scope of work of this position include:
Execute local Channel marketing ML & FO strategy in BENE - NORDICS - EE in collaboration with Omnichannel Marketing Manager.
- Execute the seasonal channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
- Execute the seasonal channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
- Attend weekly catch ups with Brand team, and Retail teams (FO and ML).
- Plan bi-weekly catch-ups with key landlords (MAG, VR) and monthly catch-ups with local key contacts of Tier1 FOs.
- Translate overarching brand plan into FO setting to increase Omnichannel brand alignment:
- Focus on Tier 1 / Premium accounts for execution (90%)
- Facilitate toolkit distribution for Tier 2 / Tier 3 Fos. (10%)
- Close work with loyalty team, retail team and our internal Creative Team for briefings preparation about bespoke assets
- Support in the creation of presentations
Execute local Channel marketing FO strategy in GAS collaboration with Retail Marketing Manager (Janina Koch).
- Execute the seasonal Factory Outlet channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
- Execute the seasonal channel activation plan to drive consistency and omnichannel strategy into our point of sales with DTC first strategy mindset and with the main objective to drive traffic and reinforce conversion as secondary objective.
- Attend weekly catch up FO Team.
- Translate overarching brand plan into FO setting to increase Omnichannel brand alignment.
- Focus on Tier 1 accounts for execution (90%)
- Facilitate toolkit distribution to Tier 2 and Tier 3 accounts (10%)
- Close work with loyalty team, retail team and our internal Creative Team for briefings preparation about bespoke assets
SUPPORT WHS ACCOUNT MANAGEMENT IN NORDICS - BENE - EE
- Campaign implementations in wholesale pure players and key partners (share of assets, copies, newsletters, brand visibility, paid content campaigns) including brand shop updates and toolkit sharing
- Work with our internal Creative Team for briefings preparation for bespoke assets
- Take over 2 WHS accounts as contact person as growth and stretch assignment
COORDINATE STUDENT PROGRAM EXECUTION ACROSS
- Facilitate store visits for student gifting across the region by acting as a point of contact between Retail stores and Student agencies
- Act as point of contact for Retail stores in case of questions related to student visits
- Attend weekly briefing meetings with Seed.
- Liaise with local Channel marketing managers in case of missing approvals or changing briefing needs
- Manage and execute student events OTG
LOCATION
Zaventem, Belgium
FULL TIME/PART TIME
Full time
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