Field Marketing Professional EMEA

il y a 2 semaines

Gent, Flandre, Belgique Bricsys, part of Hexagon Temps plein
About Us
Bricsys, part of Hexagon, is a global provider of the BricsCAD brand of engineering design software since 2002. Our relentless commitment to customer success has earned us a reputation as a cost-effective, mission-critical CAD software provider with industry-leading product support. With offices worldwide and partners in over 80 countries, we offer a unique opportunity for collaboration and growth.

We currently have an exciting career opportunity for a hands-on Field Marketing professional to join our global team and contribute to the development and execution of field marketing activities across the EMEA region.
As our Regional Marketing Specialist, you will play a key role in enhancing brand awareness, engagement, and lead generation. You will work closely with Sales, Channel Partners, and Marketing to create and implement effective strategies for driving growth.

The role is based in our Ghent offices and offered on a full-time regular contract basis. If you're a motivated individual with a passion for marketing and a drive to succeed, we encourage you to apply.

  • Assist in the planning, execution, and optimization of regional marketing campaigns, including digital marketing, events, webinars, and email marketing.
  • Work closely with the sales team and Partners across EMEA to support sales initiatives and manage necessary marketing assets and merchandise.
  • Content Localization: Collaborate with the global team to help create region-specific sales and marketing materials, including localization for product documentation, email campaigns, case studies, and social media content.
  • Global Marketing: Collaborate with the Global Marketing team to align on broader marketing strategies to ensure consistent messaging across all platforms.
  • Data Management: Assist in tracking and analyzing the performance of marketing activities, helping to generate reports and insights for the team.
  • Administrative Tasks: Provide administrative support to the field marketing team, including scheduling meetings, coordinating logistics, and managing marketing inventory.
  • Compliance: Ensure all marketing activities comply with industry standards and company policies.
Responsibilities

Key responsibilities of this role include:

  • Developing and implementing effective marketing strategies to drive growth and enhance brand awareness.
  • Collaborating with Sales, Channel Partners, and Marketing teams to ensure aligned and cohesive marketing efforts.
  • Managing and optimizing regional marketing campaigns, including digital marketing, events, webinars, and email marketing.
  • Providing administrative support to the field marketing team, including scheduling meetings, coordinating logistics, and managing marketing inventory.
Requirements

To be successful in this role, you should possess:

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • ~5-10 years experience in B2B marketing in technology (ideally software) businesses.
  • ~ Proven ability to develop, manage, and execute integrated marketing plans supporting business strategy.
  • ~ Outstanding planning, prioritization, and problem-solving skills. Excellent verbal/written communication in English. Knowledge of Dutch is an advantage.
  • ~ Comfortable working with virtual team members.
  • ~ Experience with online tools such as Figma, Goldcast, ClickUp, and HubSpot is a plus.
  • ~ Analytical mindset with the skill to translate complex data into actionable content strategies.

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