Permanent - Retention and Value Manager CANAL+ Belgium

h3Permanent
- Retention and Value Manager CANAL+ Belgium /h3 pLocation: Brussels, NL /p pbAbout CANAL+Group /b /p pFounded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. bMultiChoice /b is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees. /p pCANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to bSTUDIOCANAL /b, a leading film and television studio with worldwide production and distribution capabilities; bDailymotion /b, major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; bCANAL+ Distribution, /ba production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, throughb GVA /bin Africa andb CANAL+ Telecom /bin the French overseas jurisdictions and territories. /p pCANAL+ also has significant equity stakes in bViaplay /b (the Pay-TV leader in Scandinavia) and bViu /b (a leading OTT platform in Southern Asia). /p h3Drive Growth by Maximizing Subscriber Value /h3 pAt CANAL+ Belgium, we believe sustainable growth starts with creating long-term value for our subscribers. As part of our Customer Value Management organization, we are looking for a strategic and data-driven Retention Value Manager to lead customer retention initiatives, reduce churn, increase engagement, and maximize subscriber lifetime value. /p pReporting directly to the Head of Customer Value Management and Experience, you will play a pivotal role in shaping the performance of our subscriber base. Through advanced customer analytics, targeted retention strategies, and value-enhancing initiatives, you will directly influence key business outcomes including retention rates, ARPU, customer lifetime value, upgrade mechanics and overall subscriber revenue growth. /p h3Your mission /h3 h3Customer Insight Analytics /h3 ul liServe as the organization's subject matter expert for subscriber analytics, customer behavior, and retention performance. /li liDevelop and maintain a deep understanding of the subscriber base, key customer segments, and evolving consumption patterns. /li liIdentify churn risks, revenue opportunities, and behavioral trends, proactively alerting stakeholders and recommending corrective actions. /li liDeliver analyses and business insights that improve understanding of customer journeys and commercial performance. /li liContribute to budgeting processes, forecasting exercises, business planning, and domain performance reviews. /li /ul h3Retention Subscriber Value Growth /h3 ul liDefine and execute the subscriber retention roadmap in close collaboration with CANAL+ Group teams and local business stakeholders. /li liLead all churn prevention initiatives, retention campaigns, save offers, win-back programs, loyalty mechanics, and customer value optimization activities. /li liDesign customer segmentation strategies and targeted interventions that improve retention and increase lifetime value. /li liOwn the development, execution, and continuous optimization of retention campaigns across all customer touchpoints. /li liCoordinate the operational marketing plan dedicated to subscriber engagement and loyalty. /li liIdentify opportunities to increase product adoption, service usage, and CANAL+ hardware utilization that contribute to stronger customer retention and value creation. /li /ul h3Performance Management Commercial Impact /h3 ul liContribute to the annual customer value management action plan designed to improve subscriber performance and business profitability. /li liDrive initiatives aimed at increasing customer engagement, reducing voluntary churn, and strengthening customer satisfaction. /li liAnalyze campaign ROI, subscriber economics, and customer value metrics to ensure maximum business impact. /li /ul h3What You Bring /h3 h3Experience Qualifications /h3 ul liNative proficiency in Dutch and/or French and professional fluency in English. /li liYou hold a master’s degree or a bachelor’s degree with equivalent experience. /li liSignificant experience in Customer Value Management (CVM), CRM, loyalty, retention marketing, subscription businesses, or customer lifecycle management. /li liProven track record in the design and execution of customer retention and churn reduction strategies. /li liExperience managing complex marketing, CRM, or customer engagement programs from conception through deployment and optimization. /li liExperience working in subscriptio