Digital Marketing Specialist Bei televic Conference

pTo support our growth, we are looking for a Digital Marketing Specialist who can turn digital channels, data and technology into measurable marketing impact. /ppTelevic Conference develops mission critical conference and interpretation technology for parliaments, governments, courts, city councils and corporations worldwide. /ppOur customers make decisions that matter. They need technology they can trust, and they need to understand why the right solution makes a difference. /ph3About the role /h3pTelevic Conference is a premium brand in a competitive global market. To support our growth, we are looking for a Digital Marketing Specialist who can turn digital channels, data and technology into measurable marketing impact. /ppAs Digital Marketing Specialist, you lead demand generation across our digital ecosystem. /ppYou manage and optimize our website, SEO, SEA, AEO and GEO activities, activate LinkedIn and paid social campaigns, and build email and lead nurturing flows in HubSpot. /ppYou make sure the right audiences find us, engage with our content and move through the buyer journey. You also develop and activate webinar campaigns, using platforms such as Livestorm. /ppThis is a strongly data-driven and performance-focused role. You go beyond activation: you continuously monitor performance, build clear KPI dashboards and translate data into actionable insights. You critically assess what is working, identify opportunities for improvement and communicate digital marketing impact in a structured and understandable way to the marketing team, sales and management. /ppYou combine strategic thinking with a hands-on approach. /ppYou are comfortable working in HubSpot, enjoy getting into the detail of campaigns and customer journeys, and can connect digital performance to broader business objectives. /ph3Accountabilities /h3h3Website, search organic visibility /h3ulliOwn the day-to-day management and continuous improvement of the Televic Conference website. /liliDevelop and implement SEO, SEA, AEO and GEO strategies to improve visibility, discoverability and qualified traffic. /liliOptimize website content, landing pages, conversion paths and calls to action based on user behaviour and performance data. /liliWork with internal stakeholders and external partners to ensure technically sound, relevant and high-performing digital experiences. /liliMonitor search trends, audience intent and competitor activity to identify new opportunities. /liliManage and optimize HubSpot as a core marketing automation and demand generation platform. /liliDesign and maintain lead scoring models, lifecycle stages, segmentation and qualification criteria. /liliBuild, test and optimize automated email campaigns, nurture flows and customer journeys. /liliWork together with your inside sales colleague to ensure effective handover of qualified leads and support alignment between marketing and sales teams. /liliMaintain data quality, workflows, lists and reporting structures within HubSpot. /liliPlan and coordinate webinars as part of broader demand-generation and campaign activities. /liliSet up and manage webinars in Livestorm, including registration pages, invitations, reminders and follow-up communications. /liliDevelop and execute promotional campaigns across email, Linkedin, website and other relevant channels. /liliTrack registrants, attendance, engagement and generated leads, and translate results into actionable insights. /li /ulh3Paid social digital campaigns /h3ulliPlan, launch and optimize LinkedIn and paid social campaigns across relevant markets and audiences. /liliTranslate campaign objectives into targeting, messaging, landing pages, budgets and performance benchmarks. /liliRun structured tests on audiences, creative, messaging and conversion paths. /liliMonitor campaign performance continuously and take timely action to improve efficiency and result. /liliCoordinate with content, creative, product marketing and regional teams to deliver effective campaigns. /liliDefine, monitor and maintain digital marketing KPIs across the full funnel. /liliBuild clear and actionable marketing KPI dashboards for ongoing performance management. /liliCombine data from HubSpot, website analytics, advertising platforms and other relevant sources. /liliAnalyze campaign, channel and funnel performance and identify trends, bottlenecks and opportunities. /liliReport on digital marketing impact in a structured, accessible way to marketing, sales and management. /liliTranslate insights into concrete recommendations, experiments and improvement actions. /li /ulh3Demand generation continuous optimization /h3ulliDevelop and execute demand generation initiatives aligned with marketing and business priorities. /liliManage digital campaign planning from objective and audience definition through activation, measurement and optimization. /liliCollaborate with sales and marketing colleagues to improve lead quality, conversion and pipeline contribution. /