digital creative
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key responsibilities
- Contentcreatie van A tot Z: Je bedenkt, ontwerpt en publiceert dagelijks sterke content (video, foto, en tekst) die de volgers doet stoppen met scrollen.
- Multimedia productie: Je neemt het volledige visuele proces in handen: van het filmen en fotograferen op locatie tot de strakke eindmontage.
- Strategie & Campagnes: Je denkt actief en strategisch mee over de digitale invulling van overkoepelende communicatiecampagnes.
- Vertalen van complexe thema's: Je zet formele of abstracte beleidsthema's om naar toegankelijke en wervende posts op maat van diverse doelgroepen.
- Trendwatching: Je houdt de vinger aan de pols. Je test proactief nieuwe formats, tools en social media trends uit om de online kanalen te blijven vernieuwen.
- Interne samenwerking: Je fungeert als digitaal expert voor collega’s uit andere stadsdiensten en helpt hen bij het oplossen van hun communicatievraagstukken.
- experience Medior
- skills
- Social Media Advertising
- Canva
- Adobe
- Communicatie
- Fotografie
- qualifications
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Ervaring:
Je hebt aantoonbare ervaring in digitale contentcreatie, social media beheer of een gelijkaardige rol binnen digitale marketing.
- Tools & Software: Je werkt vlot met design
- en videomontageprogramma's zoals de Adobe Creative Suite (Premiere Pro, Photoshop, etc.), Canva of vergelijkbare tools.
- Platformkennis: Je kent de algoritmes en best practices van kanalen zoals Instagram, Facebook, TikTok en LinkedIn door en door.
- Copywriting: Je hebt een vlotte pen, schrijft foutloos en weet complexe boodschappen om te zetten in heldere taal.
- Inzicht: Je hebt een sterk visueel oog, volgt de nieuwste online trends op de voet en voelt feilloos aan wat wel en niet werkt op sociale media.
- Persoonlijkheid: Je combineert strategisch inzicht met een no-nonsense aanpak. Je werkt graag zelfstandig, maar bent ook een teamplayer die bruggen bouwt tussen verschillende interne afdelingen. share this job.
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