Brand Manager | FMCG Food
Il y a 2 heures
Arrondissement of BrusselsCapital, Brussels, Belgique
Generations Recruitment
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ul libMake a real impact: /b Take ownership of well-established Belgian brands and contribute directly to their growth, innovation and future development. /li libBring your ideas to life: /b Lead exciting product innovation and communication projects, with the autonomy to turn your ideas into concrete results. /li libEnjoy the best of both worlds: /b Join a close knit, entrepreneurial Benelux team while benefiting from the expertise, resources and opportunities of a leading international food group. /li libGrow and develop: /b Work alongside experienced marketing professionals who value collaboration, knowledge sharing and personal development. /li /ul h3About the company /h3 pbOur client /b is a leading player in the Benelux dairy market, offering a portfolio of iconic brands. /p pCombining the strength of an international group with the entrepreneurial spirit of a close-knit local team, the company is passionate about creating high quality products, building meaningful brands and bringing innovation to consumers. /p pToday, our client is looking for a bBrand Manager Benelux /bto join its Marketing team, based in Brussels. /p h3About the job /h3 pTake ownership of a portfolio of beloved Belgian brands, including one of the company's most strategic local brands, produced in Belgium. /p pYour challenge? bDrive brand growth, accelerate innovation and strengthen consumer engagement /b, while contributing directly to the commercial performance of the brands and their local production site. /p pReporting to the Group Brand Manager, you will manage your brands from strategy to execution, with significant autonomy and the opportunity to lead exciting innovation and communication projects. /p h3Your
key responsibilities
/h3 ul libBrand Strategy Growth: /b Develop and implement annual brand plans to drive brand awareness, market share, volume growth and profitability. /li libInnovation Product Development: /b Build and manage an innovation pipeline, from consumer insights and concept testing to product development and market launch, working closely with RD and production teams. /li libBrand Communication: /b Lead the development and execution of impactful marketing campaigns across TV, digital and in store channels, including a new communication platform for a key local brand. /li libCampaign Agency Management: /b Act as the main contact for creative and media agencies, coordinating campaign development, content production and activation. /li libBrand Performance Consumer Insights: /b Monitor market trends, consumer behaviour and brand performance using Nielsen and other research tools, translating insights into concrete actions. /li libBudget Business Performance: /b Manage marketing projects within allocated budgets, monitor ROI and contribute to volume, margin and profitability objectives. /li libCross Functional Collaboration: /b Work closely with Sales, Category Management, Finance, Supply Chain and RD to ensure successful project execution and strong commercial alignment. /li /ul pThis is a bhands on role /b, combining brand ownership, creativity, analytical thinking and operational execution in a dynamic FMCG environment. /p h3About the ideal candidate /h3 ul liYou have several years of experience in bFMCG marketing or brand management /b, ideally within a leading consumer goods company. Alternatively, you bring a strong FMCG background in Category Management or Sales, combined with a genuine passion for brands, consumers and marketing. /li liYou have experience managing marketing projects from concept to execution, including product innovation and/or integrated communication campaigns. /li liYou are comfortable working with market and consumer data (Nielsen, YouGov) and translating insights into actionable business recommendations. /li liYou combine strategic thinking with a pragmatic, hands on approach and enjoy making things happen. /li liYou are a proactive, creative and solution oriented project manager, capable of managing multiple stakeholders and deadlines. /li liYou have bexcellent command of Dutch /band French. /li /ul
key responsibilities
/h3 ul libBrand Strategy Growth: /b Develop and implement annual brand plans to drive brand awareness, market share, volume growth and profitability. /li libInnovation Product Development: /b Build and manage an innovation pipeline, from consumer insights and concept testing to product development and market launch, working closely with RD and production teams. /li libBrand Communication: /b Lead the development and execution of impactful marketing campaigns across TV, digital and in store channels, including a new communication platform for a key local brand. /li libCampaign Agency Management: /b Act as the main contact for creative and media agencies, coordinating campaign development, content production and activation. /li libBrand Performance Consumer Insights: /b Monitor market trends, consumer behaviour and brand performance using Nielsen and other research tools, translating insights into concrete actions. /li libBudget Business Performance: /b Manage marketing projects within allocated budgets, monitor ROI and contribute to volume, margin and profitability objectives. /li libCross Functional Collaboration: /b Work closely with Sales, Category Management, Finance, Supply Chain and RD to ensure successful project execution and strong commercial alignment. /li /ul pThis is a bhands on role /b, combining brand ownership, creativity, analytical thinking and operational execution in a dynamic FMCG environment. /p h3About the ideal candidate /h3 ul liYou have several years of experience in bFMCG marketing or brand management /b, ideally within a leading consumer goods company. Alternatively, you bring a strong FMCG background in Category Management or Sales, combined with a genuine passion for brands, consumers and marketing. /li liYou have experience managing marketing projects from concept to execution, including product innovation and/or integrated communication campaigns. /li liYou are comfortable working with market and consumer data (Nielsen, YouGov) and translating insights into actionable business recommendations. /li liYou combine strategic thinking with a pragmatic, hands on approach and enjoy making things happen. /li liYou are a proactive, creative and solution oriented project manager, capable of managing multiple stakeholders and deadlines. /li liYou have bexcellent command of Dutch /band French. /li /ul