Brand Manager
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• Grow HiPP's brand presence and market share in Hong Kong and Macau, with a focus on new and fast-growing consumer segments, consistent with HiPP's global market leadership position
• Strive to be the most talked-about and recommended baby milk and food brand across target segments through frequent, high-quality content and effective brand activation Responsibilities
• Develop and execute brand and activation plans for the HiPP portfolio (infant and adult formula, organic baby food and snacks, baby skin care), targeting growth consumer segments
• Create and publish a high volume of content every week (posts, short videos, copy, visuals) across social media and digital channels, using AI tools to work at speed and scale
• Manage social media channels and the content calendar; identify, brief and manage KOLs/KOCs and be responsible for the ROI of their collaborations
• Work with our Ethical/Medical team to turn product science and nutrition messages into engaging, accurate content for parents
• Plan and run campaigns, product launches and in-store activations with retail and eCommerce partners, including promoter programs and one-on-one parent engagement to drive conversion
• Track market trends, competitor activities and consumer insights, and turn them into marketing actions
• Manage advertising, digital and creative agencies, from briefing to delivery
• Ensure all marketing complies with the HK Code of Marketing of Formulas, relevant legislation and company policy
• Plan and monitor the brand budget, and review campaign effectiveness and ROI on a regular basis Requirements
• Degree in Marketing, Communications, Advertising, Business Management or related disciplines
• At least 3 years of experience in brand, content or digital marketing, in an established agency or with a leading FMCG, mother & baby, health or beauty brand
• A hands-on content creator with a portfolio to show; curious about the latest digital and AI trends, with a willingness to lead and try
• Comfortable with AI content tools and design/editing tools
• Good command of both spoken and written English and Chinese (either Mandarin or Cantonese)
• Agency background or a nutrition education background (e.g., nutrition, dietetics, food science) is an advantage
• Expertise with Xiaohongshu (RED) and WeChat, and understanding of the behaviour of new immigrant families in Hong Kong, are advantages
• Candidates with different levels of experience will be considered for a commensurate position and package
• Immediate availability is an advantage
• We welcome applications from Mandarin speakers and from candidates holding Hong Kong visas, including those under talent and graduate schemes (e.g., IANG, Top Talent Pass Scheme, QMAS).
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