Brand Manager

pbReady for your next step in pharmaceutical marketing? /b /p pAt Novellas Healthcare, we know the Life Sciences market from the inside. We work every day with pharmaceutical and biotechnology companies as they develop their organisations, portfolios and future product launches. Drawing on this market knowledge, we bring professionals and organisations together based on expertise, ambition and a sustainable long-term match. /p pWe are recruiting a bBrand Manager Benelux /bfor a European biopharmaceutical company. The organisation is entering an important phase of growth and is further expanding its commercial activities and portfolio across the Benelux. /p pFor a marketing professional who enjoys taking responsibility and staying close to execution, this is an excellent opportunity to develop a brand, create local marketing initiatives and contribute to future product launches in an international, science-driven environment. /p pAs bBrand Manager Benelux /b, you will be responsible for the operational development and execution of marketing activities for your brand and therapeutic area (CNS
- Cardiology). /p pYou will translate the international marketing strategy into concrete local initiatives tailored to the Belgian and Dutch markets. You will work closely with Sales, Medical Affairs and other internal stakeholders, as well as external communications, digital and creative agencies. /p pYou enjoy being directly involved in delivery. From developing campaigns and digital initiatives to following up on materials, congresses, budgets and results, you ensure that plans are turned into effective execution. /p pYou will report to the Marketing Director Benelux while also working closely with European and international marketing teams. /p pbKey responsibilities /b /p ul liDevelop and implement the local marketing and action plan for your brand, aligned with the international strategy and commercial objectives. /li liTranslate strategic plans into concrete marketing campaigns and activities for the Benelux. /li liPlay an active role in preparing and executing product and brand launches. /li liEnsure the operational implementation and follow-up of marketing campaigns and product communications, in line with applicable pharmaceutical regulations and compliance requirements. /li liDevelop relevant digital and multichannel initiatives for healthcare professionals and, where applicable, patients, in collaboration with internal and external partners. /li liWork regularly with external agencies, providing clear briefs and ensuring effective planning, follow-up and high-quality delivery. /li liCoordinate with international marketing teams and adapt global strategies to the specific needs and characteristics of the Benelux markets. /li liMonitor market trends, competitors and commercial performance, using available data and field feedback to identify opportunities and growth drivers. /li liDefine and monitor relevant marketing KPIs and adjust initiatives where needed. /li liSupport and organise national and international congresses, events and other relevant marketing activities. /li liWork closely with Sales, Medical Affairs and other cross-functional teams. /li liManage the marketing budget for your activities and monitor schedules, costs, quality and deadlines. /li liContribute to strong brand positioning and continued brand development across the Benelux. /li /ul pbYour professional profile /b /p ul liYou hold a master’s degree or have an equivalent level of education, preferably in science, marketing or a related field. /li liYou have several years of relevant experience in the pharmaceutical industry, with a clear focus on marketing and brand management. /li liYou have experience developing and operationally executing marketing campaigns and plans. /li liExperience with a pharmaceutical product or brand launch is a significant asset. /li liExperience in CNS, psychiatry or neurology is strongly preferred. /li liYou are familiar with digital marketing and multichannel communications and understand how to integrate different channels effectively. /li liYou have a good understanding of the regulations governing pharmaceutical promotion, communications and compliance. /li liExperience with CRM systems such as Veeva is an advantage. /li liYou work effectively with external marketing, communications and creative agencies and can manage projects from briefing through implementation. /li liYou are hands-on and operationally minded. You contribute to strategic discussions but are equally motivated by turning plans into reality. /li liYou work independently and in an organised way, maintaining an overview of multiple projects, stakeholders, budgets and deadlines. /li liYou are results-driven, pragmatic and comfortable in a rapidly evolving organisation. /li liYou enjoy cross-functional collaboration and can bring internal and external stakeholders together around a shared goal. /li liYou have strong communication and interpe