Director, Stills, Belux

h3Role Purpose /h3 pThe Director, Brand Management – BELUX leads the development and execution of the brand strategy for one or more major trademarks within the Belux portfolio. Operating in a bTop9 priority market /b, this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies. As a key member of the BELUX Marketing Leadership Team, the Director ensures brand plans are insight-driven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing Belux, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network. The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints. /p h3What You’ll Do For Us /h3 ul liBrand Strategy Portfolio Leadership /li liLead longterm and annual strategy for one or more trademarks within the local portfolio. /li liTranslate global and EU OU strategies into locally relevant, insightdriven brand plans. /li liIdentify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis. /li liBuild plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence. /li liIntegrated Planning FullFunnel Activation /li liDevelop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation. /li liEnsure IMX, brand ideas, innovation, and media work as a unified system to drive fullfunnel results. /li liAdapt global creative platforms and toolkits into highquality, marketspecific executions. /li liInnovation Leadership /li liActivate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation. /li liProvide input to the OU and global teams based on Local consumer and customer needs. /li liLead postlaunch reviews, embedding lessons into future plans. /li liCommercial, Customer Bottler Collaboration /li liPartner closely with the Senior Director Customer Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies. /li liSupport customer sellins with compelling category narratives, brand plans, and activation toolkits. /li liEnsure brand plans are executable and commercially viable across Belux channels. /li liSystem Network Collaboration /li liServe as the primary brand interface with the EU OU Category Teams. /li liEnsure Belux needs and insights influence future global and regional brand plans. /li liParticipate in OU/global forums and contribute Belux best practices to the network. /li liPerformance Management /li liMonitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness. /li liLead brand reviews and performance routines, adjusting plans based on insights. /li liEnsure each brand delivers against financial, consumer, and customer KPIs. /li liPeople Leadership Capability Building /li liLead, coach, and develop a team of Senior Managers and Managers. /li liBuild brand marketing capability across Belux, ensuring strong talent pipelines. /li liFoster a culture of creativity, consumer obsession, commercial focus, and operational rigor. /li liGovernance, Compliance Operational Excellence /li liEnsure brand governance, SRA claims approval, legal compliance, and sustainability requirements are followed. /li liLead disciplined planning processes, investment stewardship, project management, and measurement. /li liEnsure flawless execution across creative, media, shopper, and commercial channels. /li /ul h3Qualifications Experience /h3 ul liBachelor’s degree required; advanced degree preferred. /li li8–12 years of brand management or marketing leadership experience within FMCG. /li liStrong experience activating global/OU strategies at the local market level. /li liProven success leading brand growth, complex projects, and crossfunctional alignment. /li liStrong people leadership; experience managing Senior Managers/Managers. /li liExpertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization. /li liStrong system leadership experience, ideally working with bottlers or franchise partners. /li liExcellent communication, influencing, and stakeholdermanagement skills. /li liFluent in English; French and/or Local preferred. /li /ul h3What We Can Do For You /h3 ul liOpportunity to lead major trademarks in one of the EU OU’s Top9 markets. /li liHigh visibility across BeNeLux, EU OU, and Global networks. /li liClose collaboration with system stakeholders and senior commercial leadership. /li liCareer development path toward Senior Director Marketing roles. /li liA dynamic environmen