Content Strategist

Il y a 6 heures

Arrondissement of BrusselsCapital, Brussels, Belgique Asenium Consulting Temps plein
pAsenium is looking for a senior consultant to turn search, data, and AI insights into content strategies and automation use cases. The assignment supports digital marketing across Retail, Private, and Corporate Banking. /ph3Responsibilities: /h3ulliDefine content strategies, messaging frameworks, and editorial roadmaps aligned with business goals and customer journeys. /liliTranslate SEO/GEO insights, audience research, and competitive analysis into actionable content priorities. /liliCoordinate editorial calendars and content delivery across internal teams, agencies, and external contributors. /liliIntegrate search, AI, and omnichannel requirements into content planning and workflows. /liliIdentify AI and automation opportunities; define use cases, MVPs, workflows, and quality criteria. /liliScale successful automation initiatives while maintaining appropriate human oversight. /liliMonitor performance, test improvements, and report recommendations based on analytics and evolving search trends. /liliCoordinate with marketing, IT, Legal, Compliance, and Procurement stakeholders. /li /ulh3Must-have

requirements:
/h3ulli10+ years of relevant digital marketing experience. /liliBachelor’s degree in Marketing, Communications, or a related field. /liliStrong experience in content strategy, SEO, and/or digital editorial management. /liliKnowledge of structured data, semantic SEO, content architecture, LLMs, and Generative Engine Optimization (GEO). /liliExpertise in media planning, media buying, and negotiation. /liliFamiliarity with SAP, QAP, and agile ceremonies. /liliAbility to produce and edit clear, accurate, high-quality content. /liliStrong analytical, problem-solving, collaboration, communication, negotiation, and project management skills. /liliFluent English and fluency in either French or Dutch. /li /ul