Head of Marketing Operations

Il y a 4 heures

Arrondissement of BrusselsCapital, Brussels, Belgique Monizze BE Temps plein
ph3bAbout Monizze /b /h3 pbMonizze /b is the Belgian challenger in employee benefits and purchasing power. We move faster than the incumbents, we test more than they do, and we're not interested in doing marketing the way it's always been done. If you want to run a team from a dashboard and a quarterly plan, this isn't your role. If you want to lead four specialists, get into the detail with them and make the whole thing perform as one engine, keep reading. /p pThis is a hands-on leadership role, not a strategy-only or advisory position. You combine people-management experience with enough functional tactical marketing expertise to manage, challenge and support specialists in their day-to-day work. /p pbYour job in one line: make the marketing squads operate as connected, accountable and performance-driven delivery teams. /b /p h3bYour advantages first /b /h3 ul liYour purchasing power is optimized – the motto is true for clients employees /li li30 days off per year: 20 legal holidays + 6 ADV/RTT + 4 Monidayzz /li liA mobility budget /li liHomeworking flexibility with days of remote work and a monthly allowance to make it comfy /li liWork from abroad up to 4 weeks a year (after 6 months @ Monizze) /li liBelgian roots, mindset attitude: a cool and informal atmosphere – one of the best things since waffles /li liDisrupting and innovative: we digitalized the market and keep pushing innovation in every aspect /li liYour growth is our growth: unlimited learning opportunities (languages, personal growth, hard skills,...) /li liYour health and your family's health is covered by our hospitalization insurance /li liInternal mobility is regularly an option for anyone looking to evolve or change jobs or departments /li liHomeworking opportunities and overall flexibility /li liA yearly trip with all your colleagues to celebrate our achievements /li liWe do much more for our employees, but we needed space to describe the job We'd love to tell you about it though, so ask us /li /ul h3Lead and develop 4 specialists /h3 pYou manage, coach and develop four leads, with enough depth to challenge and support each of them on their own terrain: /p ul lipbgrowth revenue marketing /b: campaign angle, paid media, lifecycle design, cross-sell, upsell and product adoption /p /li lipbmarketing ops automation /b: MCAE/Pardot architecture, segmentation, scoring, the tooling stack, UTM governance, deliverability and GDPR-grade data quality /p /li lipbweb, content SEO /b: the multilingual site (NL/FR/EN) as an acquisition and conversion channel, landing pages, CRO, SEO/GEO/AEO /p /li lipbevents, partner affiliation /b: partner activation, co-marketing, affiliation as its own commercial motion, and lead handoff /p /li /ul pYou set priorities, expectations and ownership. You review work, challenge choices, remove blockers and raise the bar, while execution stays with the owners. /p h3Run the squad /h3 ul lipown the squad way of working across the whole marketing team, not only your four direct reports, and make sure it works in practice /p /li lipset and protect the cadence: planning, prioritisation, ownership, delivery follow-up, decisions, retrospectives /p /li lipcoordinate dependencies with Sales, Product, Customer Experience, Data and IT /p /li liphold a consolidated view of priorities, capacity, progress and risk, and step in early when delivery slips /p /li /ul h3Make the tools earn their place /h3 ul lipmake sure marketing runs on the right stack, used to its full potential and drive best-practice adoption so tooling knowledge doesn't sit with one person /p /li lipyour specialists propose the tools; you and the CMO decide together what marketing runs on /p /li lipkeep AI embedded in daily execution: agents, skills and workflows that save real time /p /li /ul h3Drive connected, measurable execution /h3 pThe pieces have to add up to one story, told the same way whether someone meets us through an ad, the website, a partner event or a sales call. /p ul lipmake web, campaigning and automation work as one acquisition and growth engine /p /li liphold the red thread across paid, web, email, events and the sales conversation /p /li lipturn performance data into decisions, optimisations and next experiments, with KPIs and metrics that support qualified lead success rather than raw volume /p /li /ul h3Partner closely with the CMO /h3 ul lipshort lines and regular, concise exchanges on priorities, delivery, team dynamics and risk /p /li lipassist in translating the CMO's direction into a realistic operational roadmap, with clear recommendations when trade-offs are needed /p /li lipcreate transparency without piling on reporting overhead /p /li /ul h3What this role doesn’t hold /h3 ul lipyou don't set overall marketing strategy or brand direction. That sits with the CMO, and you turn it into execution that works /p /li lipyou don't manage product marketing, comms/PR or brand creative. Those specialists report to the CMO and you