Head of Marketing

ph3About Monizze /h3pMonizze is the Belgian challenger in employee benefits and purchasing power. We move faster than the incumbents, we test more than they do, and we're not interested in doing marketing the way it's always been done. If you want to run a team from a dashboard and a quarterly plan, this isn't your role. If you want to lead four specialists, get into the detail with them and make the whole thing perform as one engine, keep reading. /ph3Your advantages first /h3ulliYour purchasing power is optimized – the motto is true for clients employees /lili30 days off per year: 20 legal holidays + 6 ADV/RTT + 4 Monidayzz /liliA mobility budget /liliHomeworking flexibility with days of remote work and a monthly allowance to make it comfy /liliWork from abroad up to 4 weeks a year (after 6 months @ Monizze) /liliBelgian roots, mindset attitude: a cool and informal atmosphere – one of the best things since waffles /liliDisrupting and innovative: we digitalized the market and keep pushing innovation in every aspect /liliYour growth is our growth: unlimited learning opportunities (languages, personal growth, hard skills,) /liliYour health and your family's health is covered by our hospitalization insurance /liliInternal mobility is regularly an option for anyone looking to evolve or change jobs or departments /liliHomeworking opportunities and overall flexibility /liliA yearly trip with all your colleagues to celebrate our achievements /liliWe do much more for our employees, but we needed space to describe the job We'd love to tell you about it though, so ask us /li /ulh3Lead and develop 4 specialists /h3pYou manage, coach and develop four leads, with enough depth to challenge and support each of them on their own terrain: /pulligrowth revenue marketing: campaign angle, paid media, lifecycle design, cross-sell, upsell and product adoption /lilimarketing ops automation: MCAE/Pardot architecture, segmentation, scoring, the tooling stack, UTM governance, deliverability and GDPR-grade data quality /liliweb, content SEO: the multilingual site (NL/FR/EN) as an acquisition and conversion channel, landing pages, CRO, SEO/GEO/AEO /lilievents, partner affiliation: partner activation, co-marketing, affiliation as its own commercial motion, and lead handoff /li /ulpYou set priorities, expectations and ownership. You review work, challenge choices, remove blockers and raise the bar, while execution stays with the owners. /ph3Run the squad /h3ulliown the squad way of working across the whole marketing team, not only your four direct reports, and make sure it works in practice /liliset and protect the cadence: planning, prioritisation, ownership, delivery follow-up, decisions, retrospectives /lilicoordinate dependencies with Sales, Product, Customer Experience, Data and IT /lilihold a consolidated view of priorities, capacity, progress and risk, and step in early when delivery slips /li /ulh3Make the tools earn their place /h3ullimake sure marketing runs on the right stack, used to its full potential and drive best-practice adoption so tooling knowledge doesn't sit with one person /liliyour specialists propose the tools; you and the CMO decide together what marketing runs on /lilikeep AI embedded in daily execution: agents, skills and workflows that save real time /li /ulh3Drive connected, measurable execution /h3pThe pieces have to add up to one story, told the same way whether someone meets us through an ad, the website, a partner event or a sales call. /pullimake web, campaigning and automation work as one acquisition and growth engine /lilihold the red thread across paid, web, email, events and the sales conversation /liliturn performance data into decisions, optimisations and next experiments, with KPIs and metrics that support qualified lead success rather than raw volume /li /ulh3Partner closely with the CMO /h3ullishort lines and regular, concise exchanges on priorities, delivery, team dynamics and risk /liliassist in translating the CMO's direction into a realistic operational roadmap, with clear recommendations when trade-offs are needed /lilicreate transparency without piling on reporting overhead /li /ulh3What This Role Doesn’t Hold /h3ulliyou don't set overall marketing strategy or brand direction. That sits with the CMO, and you turn it into execution that works /liliyou don't manage product marketing, comms/PR or brand creative. Those specialists report to the CMO and you work with them as peer /liliyou're not doing the specialists' work for them. You challenge, unblock and raise the bar; execution stays with the owners. You need enough depth to hold the conversation, not to take over the keyboard /li /ulpWhat stays yours: whether the team delivers, at what quality, and with what commercial impact. /ph3What We’re Looking For /h3ulliproven experience managing and developing marketing specialists with distinct areas of expertise /liliexperience coordinating multidisciplinary delivery through clear pr