Senior Brand Manager FMCG

Description/Beschrijving As Senior Brand Manager, you will take ownership of a portfolio of established consumer brands on the Belgian market.

You will develop and implement the local brand strategy, working closely with both local teams and international stakeholders. You will have the autonomy to translate international brand direction into plans that make sense for the Belgian consumer and market.

Your responsibilities will include:

Developing annual brand and activation plans based on consumer, category and market insights

Translating international brand strategies into relevant local initiatives

Managing the brand P&L, marketing budgets, forecasts and key performance indicators

Leading ATL and BTL campaigns from briefing through execution

Working closely with creative, media and activation agencies

Identifying growth opportunities through market, consumer and competitive analysis

Collaborating with Sales and other internal stakeholders to ensure strong commercial execution

Presenting local market plans, results and recommendations to international stakeholders

Challenging existing plans when local market insights indicate a different approach

Ensuring high-quality execution across campaigns, activations, events and customer initiatives

This is a hands-on senior brand management position: you will be expected to think strategically while remaining close to execution.

Company info/Bedrijfsinformatie/Info d'entreprise Because of the confidential nature of this search, the identity of our client will be shared with selected candidates during the recruitment process.

Profile/Profiel You have approximately 7+ years of relevant marketing experience, preferably within FMCG or another fast-paced consumer environment.

You have a strong background in brand management and are comfortable managing the full marketing mix.

Beyond experience, we are looking for someone who brings maturity and structure. You know how to manage multiple priorities, make fact-based recommendations and build credibility with senior stakeholders.

You ideally bring:

Solid FMCG brand management experience

Strong knowledge of brand planning, consumer marketing and ATL/BTL activation

Experience managing agencies and external partners

Strong analytical and financial skills, including budget and P&L management

Experience working within an international or matrix environment

The ability to influence stakeholders without relying on hierarchical authority

A structured, pragmatic and hands‑on working style

Strong communication and presentation skills

Fluency in Dutch, French and English

Offer/Aanbod/Offre You will join a collaborative marketing environment where brand managers are given genuine ownership of their business.

The role combines the strength and resources of an international environment with the entrepreneurial mindset and short decision lines of a locally driven organisation.

You will have significant exposure to senior stakeholders and the opportunity to directly influence how international brands are developed on the Belgian market.

The company offers a competitive compensation package including company car, bonus, net allowances, meal vouchers and hospitalisation insurance, together with flexibility and the possibility to work from home one day per week.

Interested?

If you are an experienced FMCG marketer looking for a role with real brand ownership, international exposure and strong local impact, we would be happy to have a confidential conversation with you.