Marketing Manager

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Ghent, Flanders, Belgique DALI - Pipeline Monitoring Temps plein

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Shape the marketing strategy of a growing tech company DALI is at the start of its marketing journey, and we're looking for a strategic marketer to define where it goes. You'll translate our company strategy into a clear marketing vision and plan, set priorities and act as a sparring partner for management.

We won't tell you what to do. We expect you to challenge our thinking, bring new ideas and tell us where marketing can make the biggest impact. As DALI grows, you'll build and lead the marketing team that brings that strategy to life.

What you'll do

Set the direction.

Develop and own DALI's marketing strategy and plan, aligned with our business goals and international growth ambitions.

Think along with management.

Act as a strategic sparring partner on positioning, markets, go-to-market and growth opportunities.

Drive growth with Sales.

Define how marketing generates qualified leads and supports the sales pipeline, and align closely with Sales on targets and priorities.

Position the brand.

Own DALI's brand and positioning, and make sure we're represented consistently across all markets and partners.

Shape the partner ecosystem.

Define how our international partners market DALI, and give them the framework to do so effectively.

Measure and steer.

Set marketing KPIs, evaluate the ROI of campaigns, events and investments, and report to management.

Build the team.

Set up the processes, tools and partners needed for a scalable marketing organisation, and grow your own team over time.

What you'll love about working here

A no-nonsense, fun and hard-working international tech environment where your ideas count and your voice is heard at management level.

A key role in an innovative and growing scale-up, where you get the freedom to define marketing from the ground up.

International exposure: you'll work with partners and markets across the world, with regular travel (about one week per quarter).

Real personal growth: start as our strategic marketing lead and grow into building and leading your own marketing team.

Competitive salary package

Flexible working environment with focus on a good life balance (our founders know what it is to work internationally with kids).

Who we are looking for

5+ years of B2B marketing experience, ideally in a technical, industrial or tech environment

A strategic thinker who can turn business goals into a concrete marketing plan

Able to translate complex technical offerings into clear positioning and value propositions

Proactive and opinionated: you bring ideas and dare to challenge

Commercially minded, with a strong understanding of how marketing drives growth

Comfortable working with management, Sales and external partners

Experience with marketing automation and CRM (e.g. HubSpot) is a plus

Ambition to lead and inspire a team

Fluent in English and Dutch; other languages are a plus

Willing to travel up to one week per quarter

Practical

Hybrid role based in our Ghent office, with regular office presence

You must be eligible to work in the EU. We do not offer visa sponsorship.

Marketing Manager

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