Digitale Marketing Strategist

Content Strategist & Automation Consultant

About EOLIS

EOLIS connects specialists in Marketing, Digital, Design and Communication with leading organisations in Belgium. Our consultants and freelancers strengthen our clients' teams with the expertise and flexibility they need for temporary projects, transformation programmes and long-term assignments.

We work across a wide range of sectors and environments, from structured corporate teams to fast-growing companies. By building strong relationships with both our clients and experts, we aim to create assignments that match your experience, ambitions and preferred way of working.

About the assignment

EOLIS is looking for a Content Strategist & Automation Consultant to join a leading Belgian company. You will join the digital marketing strategy team within the marketing and communications department, working across retail, private and corporate banking. Your role is to turn SEO, GEO, data and AI insights into content strategies and automation use cases that strengthen the bank's visibility in both search engines and AI-generated answers. You bring business priorities, customer needs and visibility opportunities together, and work closely with fellow strategists, editorial teams, IT, agencies and tech partners.

Your responsibilities

• Develop content strategies aligned with brand, marketing and business goals, covering audiences, personas and digital journeys.
• Define content pillars, messaging frameworks and editorial roadmaps, based on topic research, competitive analysis and audience segmentation.
• Translate SEO and GEO insights into content priorities that match business goals and customer journeys, using performance data to spot gaps.
• Prepare content for campaigns and launches, and keep digital content best practices up to date.

Editorial orchestration & performance

• Steer editorial calendars and content production across internal teams and external contributors.
• Work with search, AI and channel strategists to build technical SEO and GEO requirements into content.
• Monitor content, SEO and GEO performance, adapt to changes in search and AI behaviour and report recommendations to leadership.
• Align content topics with stakeholders such as corporate reputation, procurement, compliance and legal.
• Identify where AI and automation can make content production more efficient and effective.
• Define use cases, MVPs, workflows and quality criteria that balance automation with human input.
• Scale successful use cases into repeatable processes across marketing teams, together with IT, agencies and tech partners.
• Test new tools and recommend future technology and workflow improvements.

Your profile

• At least 10 years of experience in digital marketing, with strong experience in content strategy, SEO and/or digital editorial management.
• Bachelor's degree in Marketing, Communications or a related field.
• Solid understanding of LLMs, generative AI search behaviour and GEO best practices.
• Familiarity with structured data, semantic SEO and content architecture.
• Able to write and edit high-quality content with attention to clarity and accuracy; familiarity with the Adobe suite is a plus.
• Analytical and strategic thinker who turns data into action, with a helicopter view and a structured, quality-minded approach.
• Strong collaboration, communication, negotiation and project management skills, comfortable in agile ways of working; experience in digital transformation is a plus.
• Fluent in Dutch or French, and in English.

Practical information

What we offer

Joining EOLIS means becoming part of a specialised network of professionals and gaining access to challenging assignments with leading organisations in Belgium.

• Assignments aligned with your expertise, seniority, availability and ambitions.
• Variety across industries, company cultures and types of projects.
• The opportunity to work as an EOLIS employee or independent freelancer, depending on the assignment.
• Personal guidance before, during and after each assignment.
• Transparent communication about the client, expectations, duration and working conditions.
• A long-term partnership focused on continuity, professional growth and the right next project.