Digital Marketing Specialist
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- bLife Sciences /b to strengthen the support of the Belgian marketing teams of a pharmaceutical leader, on bdigital, customer experience and AI topics /b(product launches). /ppbThis is a freelance engagement, full-time, for (at least) a one-year contract. /b /ph3Expected Role /h3ullibStrategic marketing partner /b: co-build the brands' digital strategy (disease awareness and promotional activities), going beyond operational execution. /liliTeam challenger: question existing practices and push towards more ambitious standards /liliHCP digital ecosystem facilitator: bring together stakeholders (marketing, communications, websites, third parties) around healthcare professionals' digital journeys. /liliDigital capability: monitor and recommend emerging tools, channels and use cases, whether available internally or externally. /liliData-driven mindset: analyze performance indicators and turn them into actionable recommendations. /li /ulh3Key Responsibilities /h3ullibSupport Belgium marketing teams across multichannel activities /b(acquisition, emailing, webinars, digital campaigns, websites, social media, congresses...) /liliUnderstand the digital ecosystem as a whole (tools, data, regulatory constraints) to engage effectively with all stakeholders to maximize HCP and patient experience. /liliHave sufficient technical grounding in CMS, tracking and integrations to collaborate effectively with webmasters /liliContribute to a culture of digital innovation across affiliates by proposing differentiated solutions that comply with regulatory requirements (GDPR). /li /ulh3Desired Skills Experience /Qualifications /h3ullibProven experience in digital marketing in the healthcare/life science sector. /b /liliFamiliarity with the bBelgian market /b /liliFluent in bFrench or Dutch and English /b /liliStrong interest in, and up-to-date knowledge of AI applied to marketing and customer experience. /liliExcellent interpersonal skills and ability to challenge tactfully. /liliYou are flexible and can adapt to changing priorities. /liliYou have a strong focus on your priorities and can deliver on time. /liliAbility to work independently in a cross functional environment. /liliYou are a team player with strong interpersonal and communication skills. /li /ul
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