Area Lead Customer Acquisition

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Arrondissement of BrusselsCapital, Brussels, Belgique ING Temps plein

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h3Product Area Lead Customer Acquisition /h3 pGrowth Tribe Belgium | Private Individuals /p h3Mission /h3 pThe Product Area Lead Customer Acquisition is accountable for ING Belgium’s New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth. /p h3Strategic Leadership Transformation /h3 ul lipOwn ING Belgium’s New-to-Bank acquisition strategy and roadmap to drive new customer inflow. /p /li lipDefine and execute acquisition strategies for Minors Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking Brand team. /p /li lipLead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion. /p /li lipDrive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth. /p /li lipContribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums. /p /li /ul h3Business Planning Financial Accountability /h3 ul lipOwn annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) /p /li lipManage acquisition, campaign and performance marketing budgets. /p /li lipEnsure optimal allocation of resources and marketing investment returns (CPA). /p /li lipDevelop business cases and strategic recommendations for growth initiatives. /p /li /ul h3Leadership Organisational Capability /h3 ul lipLead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE) /p /li lipBuild capabilities in performance marketing, growth marketing and analytics. /p /li /ul h3Business Planning Financial Accountability /h3 ul lipOwn annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) /p /li lipManage acquisition, campaign and performance marketing budgets. /p /li lipEnsure optimal allocation of resources and marketing investment returns (CPA). /p /li lipDevelop business cases and strategic recommendations for growth initiatives. /p /li /ul

Area Lead Customer Acquisition

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Area Lead Customer Acquisition

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