Copywriter
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Key Responsibilities
- Translate briefs into high-value content aligned with business objectives and content pillars.
- Create and optimise content across articles, emails, social media, web pages, video scripts and other formats.
- Optimise content for SEO/GEO, search engine visibility, AI Overviews and LLM responses.
- Use tools such as Surfer SEO to improve content authority and visibility.
- Use AI tools for research, copywriting, optimisation and translation while ensuring quality and compliance.
- Collaborate with visual/audiovisual experts to develop videos, carousels and short-form content.
- Translate and adapt content from French and English into Dutch.
- Analyse content performance and propose improvements based on traffic, engagement, CTR, SOV and conversions.
- Ensure content follows regulatory requirements, including non-misleading commercial communication and anti-greenwashing standards. Mandatory
Requirements:
- 6+ years of experience as a Storyteller / Copywriter.
- Native-level Dutch with excellent writing skills.
- Very good passive French proficiency.
- Good English proficiency.
- Bachelor's or master's degree in communications, Journalism, Marketing, Languages, Literature, or equivalent experience.
- Strong journalistic background and experience creating thought-leadership and/or accessible technical content.
- Proven SEO optimisation experience.
- Excellent writing skills with the ability to create clear and engaging content across multiple channels.
- Experience using AI tools for research, copywriting, optimisation and translation. Preferred
Experience:
- Experience with GEO optimisation.
- Experience in the individual/retail customer segment.
- Experience in the banking or financial services sector.
- Understanding of marketing funnels and customer journeys.
- Ability to interpret content performance indicators such as engagement, reach, CTR and SOV
- Experience with Surfer SEO. Soft
Skills:
- Creative, curious and analytical mindset.
- Strong attention to detail and accuracy.
- Ability to challenge briefs and provide recommendations.
- Agile mindset and adaptability.
- Strong interest in and affinity with AI tools.
- Excellent teamwork, communication and active listening skills.
- Ability to work independently and transparently.
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