Segment Marketing Specialist
il y a 6 jours
Your role and responsibilities We are looking for a Segment Marketing Specialist to drive targeted marketing efforts and create impactful content tailored to specific customer segments. This role bridges the strategies of the Center of Excellence (CoE) for Segment Marketing and New Customer Acquisition with regional execution, ensuring that marketing initiatives resonate with customers and guide them through the full "lead-to-loyal" journey. The ideal candidate will bring creativity, strategic thinking, and collaboration skills to develop campaigns that generate leads, drive conversions, and support customer retention.Translate CoE strategies into actionable plans for specific customer segments. Ensure alignment with CoE objectives while supporting regional goals.Create compelling content and marketing campaigns that address every stage of the customer journey, from acquisition to loyalty. Adapt Content for Regional Relevance. Collaborate with marketing teams to customize content and campaigns for local markets. Measure and analyze the effectiveness of content and campaigns. Use data-driven insights to refine strategies and improve engagement and conversions.Act as the key point of contact between the CoE, marketing teams, and customer acquisition efforts. Ensure seamless communication and alignment across teams. You report to the Marketing lead, but have a dotted line towards your CoE leads. Your profileMinimum of 2 years of specialized experience in targeted digital marketing, with deep expertise in customer segmentation and audience analysis.Proven track record of leveraging advanced marketing automation tools for precise segment building and campaign execution.Extensive experience developing content and executing campaigns tailored for specific segments, particularly within multi-channel digital ecosystems.Strong analytical acumen with a history of driving performance optimization and ROI through data-driven insights.Demonstrated ability to collaborate across different teams, ensuring seamless adaptation of central strategies to local markets.Exceptional communication skills to engage with diverse stakeholders, including executive leadership and cross-functional teams.Ability to manage dotted-line relationships and influence without direct authority.Strong stakeholder management skills, particularly with e-commerce, marketing, and commercial teams.What's in it for youA competitive salary with benefits such as meal vouchers and insurances.Flexible working hours, home working and a healthy work-life balance.20 paid vacation days and 12 WTR days.An easily accessible work location (but remote work is also possible).A people-centric culture where your fitness and mental well-being matter.Lunch breaks and sports facilities in TVH Park, the company's green zone.Access to LinkedIn Learning and many in-house (and external) training courses.Fun after works and other optional events (e.g. TVH Kaffee).People are at our heartTVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.About TVHTVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.#LI-EM1
-
Marketing Campaign Specialist
il y a 2 semaines
Waregem, Belgique Beaulieu International Group Temps pleinAbout the role As a Marketing Campaign Specialist, you will design and deliver high-impact marketing campaigns that strengthen the brand presence of B.I.G. and the brands of its divisions, and generate qualified opportunities in priority markets. You drive targeted awareness and measurable pipeline growth to help position B.I.G. as a leader in those segments...
-
Digital marketing specialist
il y a 4 semaines
Waregem, Belgique Locinox nv Temps pleinhet bedrijf Locinox is een stabiele en sterk groeiende KMO die investeert in mensen en technologie. Sinds 1988 innoveren we elke dag in gate technology. Wij zijn specialisten in onze markt en elektromechanica. Vanuit ons state-of-the-art hoofdkantoor in Waregem bouwen we verder aan onze internationale groei en versterken we onze leidende positie in...
-
Digital Marketing Specialist
il y a 4 semaines
Waregem, Belgique Locinox nv Temps pleinLocinox is een stabiele en sterk groeiende KMO die investeert in mensen en technologie. Sinds 1988 innoveren we elke dag in gate technology. Wij zijn specialisten in onze markt en elektromechanica. Vanuit ons state-of-the-art hoofdkantoor in Waregem bouwen we verder aan onze internationale groei en versterken we onze leidende positie in de markt. Je vertaalt...
-
Stakeholder Analyst
il y a 2 semaines
Waregem, Belgique Matexi Temps pleinAntwerpen * Fulltime Dit doe je Als Stakeholder Analyst maak je deel uit van Matexi’s centrale, geïntegreerde marketing team: in dit multidisciplinair team werk je samen met een Digital Marketeer, een Content Specialist, een Communication Specialist, een Event Specialist en een Central Marketing Expert, en worden jullie aangestuurd door de Brand &...
-
Digital Marketing Officer
il y a 2 semaines
Waregem, Belgique Matexi Temps pleinEke/Waregem * Fulltime * Bachelor (Digital) Marketing of Communicatie Dit doe je Als Marketing Officer maak je deel uit van het regionale marketing team en ben je verantwoordelijk voor de provincies Oost- en West-Vlaanderen. Jouw grootste focus ligt op Go-To-Market en lead generation van de nieuwbouwprojecten in jouw regio. Je werkt samen met de Marketing...
-
Pricing Specialist
il y a 2 semaines
Waregem, Belgique Sonepar Temps pleinRejoignez Cebeo, le N°1 en matériel et solutions électrotechniques ! Cebeo est bien plus qu'un simple distributeur de matériel électrotechnique. Nous sommes le partenaire N°1 des installateurs professionnels et des entreprises dans toute la Belgique.Avec une large gamme de solutions et de services innovants, nous servons divers secteurs tout en...
-
Pricing Specialist
il y a 2 semaines
Waregem, Belgique Cebeo Temps pleinKom werken bij Cebeo, de NR1 in elektrotechnisch materiaal en oplossingen! Cebeo is veel meer dan een distributeur van elektrotechnisch materiaal. We zijn de NR1 partner voor professionele installateurs en bedrijven in heel België. Met een uitgebreid aanbod van innovatieve oplossingen en diensten bedienen we verschillende sectoren en zetten we de klant...
-
Customer Manager
il y a 2 semaines
Waregem, Belgique Ergon jobs Temps plein**De functie**: Onze klant beschikt over verschillende merken binnen zijn segment. Hierbij zijn ze op zoek naar een dynamische Customer Manager. Hierbij rapporteer je aan de Business Manager binnen het marketing team. - Je stimuleert de adoptie van de tools bij onze klanten, bepaalt targets & KPI’s en volgt deze op. - Je werkt vlot samen met stakeholders...
-
(Junior) Digitale Marketeer Met SEO-kennis Voor
il y a 23 heures
Waregem, Belgique PharmaPets Temps plein**Vacature (Junior) Digitale Marketeer met SEO-kennis voor Online Dierenapotheek** PharmaPets is één van Europa's grootste online dierenapotheken die hoogwaardige voeding en gezondheidsproducten voor huisdieren levert. Onze missie is om eigenaren van huisdieren te voorzien van gemakkelijke toegang tot de juiste producten en profes - sioneel advies, zodat...
-
Project & Process Manager
il y a 2 semaines
Waregem, Belgique TVH Temps pleinYour role and responsibilitiesAs a Process & Project Manager, you will drive key eCommerce transformation initiatives, ensuring alignment with TVH’s goal of becoming an eCommerce-first organization. Your mission is to enhance the customer journey on TVH platforms by managing programs and projects that deliver impactful, scalable results. You’ll be part...
