Regional Marketing Specialist

Regional Marketing Specialist Brussels OfficeAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Are you ready for a dynamic role in a truly international environment?As the Regional Marketing Specialist you will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future. You will work directly with the Sales Team in Brussels ensuring that the localized marketing strategy you develop supports sales goals. You will report directly to the Country Manager of Belgium. The everyday working language in our Brussels office is French, however, this role requires command of the English language to communicate with Global Leaders and Stakeholders. Please submit your CV in English. CVs in French will not be considered. Your key responsibilities will include: Campaign Execution: Plan and run targeted marketing campaigns for the French-speaking region of Belgium, with a focus on raising brand awareness and driving student enrollments in alignment with EF’s global strategy.Sales Collaboration: Partner closely with the French Belgian sales team to ensure marketing efforts directly support local enrollment targets, providing timely lead generation, insights, and effective sales tools.Data Analysis: Track and evaluate campaign data, lead quality, and funnel conversion to identify what’s working, where to improve, and how to better convert marketing activity into enrollments.Digital Channel Management: Manage and optimize key digital platforms: paid media, SEO, social media, and email marketing, to ensure strong engagement and measurable results.Content Localization: Adapt global EF messaging into impactful French-language content that resonates with students and parents, ensuring cultural fit and local relevance.Cross-Team Coordination: Serve as a connector between the Belgian French market and EF’s wider regional and global marketing teams, ensuring alignment, knowledge sharing, and smooth execution across teams.What we are looking for: 3-5 years of experience in marketing, both digital and offlineData-driven and results-oriented, you love both spreadsheets and creative ideasExperienced in creating engaging campaigns and generating leadsProven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations).Strong analytical mindset, able to connect marketing activities to lead generation and revenue impact.Experience in high-growth, competitive industries (e.g., travel, education, consumer services).Deep understanding of the Belgian media landscape, including digital, influencer marketing, and traditional media.Fully fluent in FrenchWorking Fluency in EnglishWhat EF offers: Opportunities to travel internationallyDiscounts on EF programs for Staff and Staff Friends and FamilyFree use of EF Hello: a premium Language Learning AppTuition Reimbursement for continued EducationBe part of a mission-driven company that transforms lives through educationTeam events, kick-offs, and Holiday PartiesAt EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. Ready to open the world through education? Apply now