Marketing Cloud Specialist
il y a 4 jours
Je bent verantwoordelijk voor het beheren en optimaliseren van ons Salesforce CRM-systeem, evenals het ontwikkelen van impactvolle CRM-, marketing automation- en datakwaliteitsstrategieën. Je werkt nauw samen met stakeholders binnen verschillende afdelingen en externe partners om ervoor te zorgen dat onze systemen state-of-the-art blijven en onze bedrijfsdoelstellingen optimaal ondersteunen.
Jouw taken- Beheren en ontwikkelen van ons Salesforce CRM-systeem vanuit een commercieel perspectief, zodat het evolueert tot een toonaangevend CRM- en datasysteem.
- Valideren van de CRM-roadmap met relevante stakeholders (sales, pre-sales, marketing, IT, externe agencies).
- Koppelen van diverse datapunten (website, campagnes, digitale events, webinars, afspraaktools, Partena-systemen, externe databronnen, offline touchpoints) en een strategische visie ontwikkelen om deze data optimaal te benutten.
- Ontwerpen en implementeren van marketing automation (Account Engagement) en datakwaliteitsstrategieën, inclusief e-mailcampagnes, gepersonaliseerde content, geautomatiseerde workflows, lead nurturing en scoring, data verrijking, rapportage en profilering.
- Analyseren van klantdata en gedrag om segmenten te identificeren en gerichte CRM-strategieën te ontwikkelen die aansluiten bij de behoeften en voorkeuren van verschillende klantgroepen.
- Monitoren van campagneprestaties en optimaliseren van workflows en automatiseringen om klantbetrokkenheid te vergroten, conversies te verbeteren en retentie te verhogen.
- Nauw samenwerken met andere teams, zoals marketing, IT, sales en customer service, en hen inspireren en trainen in best practices en procesverbeteringen.
- Op de hoogte blijven van trends in CRM en marketing automation en continu optimalisaties doorvoeren.
- Minimaal 7 jaar ervaring in CRM-management en marketing automation binnen een B2B-omgeving.
- Uitgebreide kennis van Salesforce (Account Engagement, Marketing Cloud, Sales Cloud, etc.), met bewezen resultaten en referenties.
- Ervaring in het creëren en uitvoeren van geautomatiseerde marketingcampagnes, inclusief e-mailmarketing, lead nurturing en lead scoring.
- Sterke analytische vaardigheden en het vermogen om bedrijfsdoelen en klantdata te vertalen naar gepersonaliseerde communicatie en effectieve marketingstrategieën.
- Een teamspeler met uitstekende communicatieve vaardigheden en het vermogen om effectief samen te werken binnen een team.
- Resultaatgerichte mindset, oog voor detail en een passie voor continue verbetering.
- Bewezen vermogen om bruggen te bouwen tussen marketing, sales, IT en andere stakeholders.
- Vloeiend in ten minste twee talen: Frans, Nederlands en Engels.
- Kennis van Salesforce CPQ.
- Basiskennis van HTML en JavaScript.
- Een uitdagende functie binnen een dynamisch en toekomstgericht bedrijf.
- Opleidings- en ontwikkelingsmogelijkheden om je vaardigheden verder te verfijnen.
- Een aantrekkelijk salarispakket met extralegale voordelen.
- Een inspirerende werkomgeving waar jouw input en creativiteit gewaardeerd worden.
- Flexibele werkuren en de mogelijkheid tot telewerk.
- 35 verlofdagen om een gezonde werk-privébalans te behouden.
- Open voor zowel loontrekkenden als freelancers die aan de functievereisten voldoen.
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