B2b Digital Campaign Manager
il y a 2 semaines
**Context**:
**Your job will involve**:
In close collaboration with the other departments, Commercial Development, Commercial, Field Sales, Central teams and BPT, your main objectives will be:
- Participate in the construction of the omni-channel strategy, one of the pillars of CCEP's commercial strategy for the coming years.
- Implement the necessary automation to optimise mailings and make progress on the digital roadmap (in conjunction with the team in charge of MyCCEP).
- Identify improvements to be made in terms of targeting, timing, content, following analysis of results and possible tests (A/B).
- Observe market practices, internally and externally, to identify digital best practices in this area.
- Steer actions using a data driven approach (segmentation, targeting of actions, data analysis, monitoring and improving performance, cleansing contacts database).
- Take part in meetings with the Central Europe team (and exchanging best practice).
**Your Profile**:
- Obtained a Master's degree
- A dynamic professional with relevant experience in marketing/communication
- Excellent writing skills and creative minded
- A customer focused attitude and a data-driven vision
- Passioned about B2B and digital evolutions
- Independent, autonomous and stress resistant
- Convincing at different levels, have excellent presentation and change management skills
- A real team Player and networker
- Fluent in**French** or **Dutch**, good command of the second language. An excellent level of **English**.
**What's in it for you?**
- A central function in which you are in contact with many departments and in which you are a real business partner
- Excellent opportunities to develop yourself, on the job but also through training
- Projects with a significant strategic impact
- A working environment that is dynamic, open to change and initiatives
- A Company that is continually seeking to improve and develop
**Who are we?**
Coca-Cola Europacific Partners (CCEP) is a major fast-moving consumer goods business and the world’s largest independent Coca-Cola bottler. With a dedicated team of 33,200 people, serving customers in 29 countries, we make, sell and distribute the world’s most loved drinks brands to more than 600 million people, including Coca-Cola®, Fanta®, Sprite, Monster®et Nalu®.
**Our recruitment vision
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