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Head of Marketing

il y a 2 semaines

Brussels, Belgique Isabel NV Temps plein

If you’re passionate about the financial world and driving impactful B2B marketing strategies, we want you on our team

**_ Your Purpose: Amplifying Our Community’s Voice_**

In this pivotal role, you will be the guiding force behind our marketing initiatives, ensuring they reflect our core values while serving the greater vision of Isabel. Your responsibilities will include:

- Collaborating with sales & product to design B2B marketing strategies that resonate deeply with our target markets and align with our overarching business goals.
- Leading a dynamic internal team of three and our external agency Federate to execute marketing campaigns that enhance brand awareness, generate leads, and build lasting customer loyalty with our banking community, our partner community and our customers.
- Challenge us because you care, constantly seeking ways to optimize our performance through data-driven insights.
- Conducting insightful market research that uncovers marketing trends and customer needs, enabling us to stay ahead in the competitive landscape.
- Coordinating with our communication team engaging events that echo the authentic voice of our brand and strengthen our community bonds.

**Your Unique Qualities**:

- A collaborative spirit that triggers collective genius, inspiring those around you to contribute their best ideas.
- Familiar with HubSpot, leveraging its capabilities to enhance community engagement and marketing effectiveness.
- A track record of conducting successful B2B marketing campaigns (with an external agency) in the financial sector that aligns with strategic objectives.
- Strong analytical skills to evaluate campaign performance and market dynamics with clarity and insight.
- The openness to challenge and be challenged, always with the care and authenticity that defines Isabel.
- You are a Communication Champ who keeps it clear, creative, and concise, whether you’re crafting a campaign, explaining results or just chatting with colleagues.
- You master English, Dutch and French.

**Why Join Us?**

We’re at an exciting crossroads, repositioning our company and products. Your expertise could be the secret ingredient to our success. We believe in flexibility but do require at least 2 days work in the office. Bring your skills, creativity, and passion for innovation, and let’s make something amazing happen together

Ready to bring your magic to our team? Let's chat