Digital Communications Coordinator
il y a 6 jours
Our client is an international association in the field of medical research. They coordinate clinical trials worldwide in partnership with their 50+ member organisations. Their Brussels office gathers +/- 30 staff and is located in Woluwe. They are today expanding and are looking for a Digital Communications Coordinator to work as part of their closely knit Communications Team.
**Purpose of the role**
To provide support to the entire communications team, working closely with team members and assisting on a broad variety of communications-related tasks; executing communications in view of promoting events & partnerships; building relationships with member groups; communicating key messages to the scientific community, etc.
**Job description**:
**Website management**
- Overseeing and ensuring the day-to-day maintenance of the website, making sure the content is up-to-date, engaging and aligning with the overall brand strategy
- Collaborating with the Digital Communications Manager to implement website enhancements and ensure a seamless user interface
**Search Engine Optimisation (SEO)**
- Conducting keyword research and analysis to optimise website content for search engines
- Implementing on-page SEO techniques, including meta tags, headings, and internal linking
- Staying updated with SEO trends, algorithm changes, and best practices to continuously improve website rankings and organic traffic
**Search Engine Advertising (SEA)**
- Planning, executing, and monitoring search engine advertising campaigns, such as Google Ads, to drive targeted traffic and achieve conversion goals
- Optimising ad copy, keywords, and bids to maximise ROI and ad performance
- Providing regular reports on campaign performance, insights, and recommendations for improvement
**Analytics and reporting**
- Tracking and analysing digital communication metrics, including website traffic, conversion rates, SEO rankings, and social media engagement
- Generating regular performance reports, identifying trends, and proposing actionable recommendations to optimise digital marketing strategies
**Social media**
- Developing and managing paid social media campaigns across various platforms (e.g. Facebook, X/Twitter, LinkedIn, Instagram) to increase brand visibility, engagement, and lead generation
- Utilising audience segmentation and targeting to ensure ads reach the right audience
- Monitoring social media ad performance and adjusting strategies based on data-driven insights
- Assisting in the use and management of social media platforms by drafting, scheduling, posting content, developing ways to improve the association’s public visibility and increase number of followers / supporters
- Conducts A/B testing and utilises other testing metrics to enhance campaign performance
- Collaborating with influencers to amplify brand reach and engagement
**Content Marketing**
- Collaborating with the communications managers and other departments to develop compelling digital content that aligns with digital campaigns and supports SEO efforts
- Coordinating the promotion of content through social media and other digital channels
- Creating content (basic knowledge in graphic design, video editing etc.)
- Watching trends in new communications tools and showing eagerness to learn and use them (tech-savvy) whenever needed to keep communications dynamic and relevant
**Profile**:
- You hold a Bachelor or Master degree in Communications, Marketing or equivalent
- You have ideally 2 years of relevant experience and/or traineeships in website management, SEO, SEA, social media advertising, etc.
- You are a “tech-savvy” and particularly at ease with digital communication in general
- Experience with Search Engine Optimisation, Search Engine Advertising and Social Media Advertising is a must
- Familiarity with content management systems, experience with Wordpress is a plus
- Comfortable with a wide variety of technical and creative software packages, and able to learn new ones quickly (e.g., Google Ads, Matomo Analytics, Koalect, Adobe Creative Cloud, Hootsuite, Canva, etc.)
- You have outstanding spoken and written skills in English and a very good level in French and/or Dutch
- You are flexible, well organised and problem-solving oriented; you can work effectively within a diverse team
- You have a strong sense of responsibility & ethics and you have a real eye for detail
- You are a positive and enthusiastic individual who wants to contribute to the success of a key international player in the field of medical research
**Offer**:
- A permanent and full-time contract
- Starting date: as soon as possible
- A competitive salary and comprehensive benefits package including luncheon vouchers (€8/day), Eco vouchers (€250/year), health insurance, pension scheme, full reimbursement of transport costs, homeworking allowance, mobile phone, laptop, 30 holidays
- Working hours: 38h00/week with some flexibility in the working hours and homeworking possi
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