Omnichannel Insight Specialist

Omnichannel Insight Specialist
- Pfizer is the world’s premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.
- HOW WE IMPACT PATIENTS
- As part of the Patient and Healthcare Experience team you will ensure that our customers and patients, whom we want to reach, live a seamless omnichannel customer experience based on their individual information needs. Your focus will be on translating data into insights and a deep understanding of the evolving omnichannel needs of physicians and patients, with as single purpose to improve the impact of our medicines and vaccines on patients and society.
- HOW YOU WILL CONTRIBUTE
- You will lead omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities across Belgium and Luxembourg.
- You will thrive thanks to your keen ability of translating data into insights, and a deep understanding of designing omnichannel analytics solutions leveraging tailored approaches including reporting, research or advanced technics such as predictive modeling, machine learning and artificial intelligence around tactic-level and omnichannel experiences.
- The role will also be forward-thinking and will be able to anticipate the organization’s needs as customer needs change with the ever-evolving omnichannel and analytical landscapes
- The key responsibilities in this role include:

- Active member of Omnichannel Marketing team, providing analytics thought leadership and influencing content and channel strategy design through actionable insights
- Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed
- Lead the development of Omnichannel KPIs, reporting and tracking
- Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact
- Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience
- Aligns/Integrates omnichannel and broader BAI activities to help paint full picture of commercial execution and customer engagement/experience
- Partners with Local and Global BAI to identify new approaches, novel data science techniques & new data sources to power omnichannel analytics and activation opportunities
- WHAT WE EXPECT
- Qualifications:

- Ideally Bachelor or Master degree in Management with a specialization in Marketing/Digital marketing or any other related field.
- Additional degree in Pharmaceutical or Biomedical sciences or any other related field is a plus.
- Fluency in spoken French and/or Dutch. Good knowledge of English (written and spoken)
- Digital mindset and team spirit
- Interpersonal skills and intercultural mindset
- Ability to work both independently and within a team in a fast paced and changeable pharma environment.
- Result oriented: flexible and dynamic with a “get things done” approach to manage multiple projects simultaneously and thrive in a deadline driven environment
- Experience or willingness to learn tools for measurement of digital channel performance, e.g. Adobe analytics and tagging tools.
- WHAT YOU CAN EXPECT
- At Pfizer, we invest in creating an environment which unleashes the power of our people. Some of our key drivers:

- Diversity, Equity and Inclusion - Everyone has something to offer. We believe that a diverse and inclusive organization is crucial to building a successful organization. Pfizer is committed to celebrating this in all its forms ensuring we are as diverse as the patients and communities we serve.
- When you grow, We Grow - All colleagues are empowered to unleash their full potential, delivering on our company purpose through non-linear career paths, made of a diverse set of experiences.
- Health & Wellbeing
- We empower our colleagues to better care for themselves and make new investments to help them manage their mental and physical well-being. Ensuring an environment where colleagues can unleash their power and bring joy at work is one of our focus areas.

OUR OFFER

At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Pfizer's open-door policy is an integrated part of our culture across all levels of seniority.

We offer possibilities for working