Country Brand Lead Eliquis

Country Brand Lead Eliquis

Pfizer is the world’s premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.

As we continue to create breakthroughs that change patients’ lives, we are looking for a new talent to fill the position of Country Brand Lead Eliquis, in the Primary Care unit, Pfizer Belgium.

The role in summary

Be the lead person representing Eliquis for Pfizer at the country level. Lead and coordinate the Pfizer cross functional teams (XFT). Be accountable to drive, co-develop and co-implement

the best-in-class omnichannel strategy, consisting of creative digital and non-digital marketing strategies and tactics in close collaboration with the local and glocal cross-functional (XF) team members. Drive the BMS/Pfizer alliance relationship and ensure optimal collaboration across all functions. Represent Pfizer at relevant alliance platforms

The position
- Responsible for the development of the local strategic and tactical omnichannel plans based on customer/account/patient insights in alignment with XF- team members
- You will lead different Pfizer cross functional teams to ensure diverse expert input from colleagues and to drive team execution
- Think on new creative and innovative ways of interacting with our customers while keeping patient centricity at the core of all activities.
- Successfully increase our customer and patient impact through new digital channels and further optimization of current non-digital channels.
- Able to take ownership and drive projects from conceptualization to implementation.
- Share and gather knowledge and best practices with/from other BU’s and from omnichannel marketing teams above country and externally.
- Support acceleration of new capabilities, including omnichannel marketing
- Active monitoring of developments in the healthcare environment, trends, competitor activities, customer
- and patient-insights
- Accountable for managing forecasts, revenues and expenses
- Drive KOL/patient advocacy groups development and advocacy in accordance with Pfizer policies and maintain personal contact with selected key customers/KOLs
- Drive access strategy and support the XF access team to achieve the desired access, pricing and reimbursement
- Ensure high standards of Compliance to norms, policies, and procedures

Your skills
- 5-10 years of experience in marketing and customer engagement
- Able to understand strategic business needs and customer insights and translate them into clearly defined digital and/or non-digital marketing campaigns
- Ability to analyze data, interpret and communicate clear, actionable recommendations
- Challenges status quo to drive innovation
- Experience interacting with external customers & stakeholders and acting upon customer insights
- Strong communication and influencing skills
- Fluency in Business English as well as Dutch or French, with a mínimal requirement to understand and communicate in both languages

Personal characteristics
- Team player, track record of working collaboratively/with others across functions
- Agility & flexibility are highly developed and present in your way of working.
- Strong analytical skills and data-driven thinking
- Create culture of innovation, testing and experimenting and continuous improvement
- Customer and patient first attitude

**Offer**:
At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Pfizer's open-door policy is an integrated part of our culture across all levels of seniority.

We offer possibilities for working from home (up to 3 days per week) and flexible working hours.

Competitive salaries and benefit packages : meal vouchers, DKV hospitalisation, outpatient, dental, pension plan, phone, public transport reimbursement,

Unparalleled opportunities for career growth: trainings, possibilities for internal mobility, temporary assignments

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Interested? Click on the “apply” button

LI-PFE
- Pfizer discovers, develops, manufactures and distributes medicines and vaccines. Pfizer