Omnichannel Marketing Lead

Omnichannel Marketing Lead

Pfizer is the world’s premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide.

HOW WE IMPACT PATIENTS

As part of the Customer Experience team you will ensure that our customers and patients, whom we want to reach, live a seamless omnichannel customer experience based on their individual information needs. Your focus will be on creating & providing educational and scientific content and supporting HCPs and patients in a digital/virtual way, with as single purpose to improve the impact of our medicines and vaccines on patients and society.

HOW YOU WILL CONTRIBUTE

The Omnichannel Marketing Lead will work in close collaboration with the Category Leads to lead the overall Omnichannel Marketing Capability and way of working across Pfizer towards a state-of-the-art and industry-leading seamless omnichannel customer experience. The Omnichannel Marketing Lead will work closely together with the global omnichannel and digital teams to accelerate this digital transition for Belgium and Luxembourg. The Omnichannel Marketing Lead will inspire the Omnichannel Marketeers to work towards a shared strategic goal towards a concrete implementation plan in the spirit of continuous improvement and learning.

The key responsibilities in this role include:

- Lead the overall OnePfizer Omnichannel Marketing Strategic Plan
- Coach and support the omnichannel marketeers who
- Assist brand managers, CX and other commercial roles in developing a holistic omnichannel strategic brand plan
- Support your dedicated Category (or Categories) with recommendations on how to make content omnichannel adapted and orchestrate the use of channels by customer type
- Create and manage content for the Web Portal
- Introduces and support CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
- Be the SPOC for a dedicated Category (or Categories) representing the Omnichannel Marketing team
- Be the expert for a dedicated omnichannel tool/channel for OnePfizer usage
- Be the analytics expert for continuous improvement and learning across all channels and campaigns to formulate recommendations to the Country Brand Leads
- Provide recommendations on how to improve our digital KPIs reporting to internal teams
- Co-develop and execute short and long-term measurement plans
- Drive a coherent analytical framework to help the organization learn and continuously improve
- Develops omni-channel best-practices & trainings and actively share them with digital platform functions across Pfizer
- Support the search for new and innovative digital capabilities to ensure the best experience possible for the customer and patient, e.g web portal
- Demonstrate change management capabilities to win hearts and minds and accelerate digital uptake across the different Categories

WHAT WE EXPECT

Qualifications:

- Ideally Bachelor or Master degree in Management with a specialization in Marketing/Digital marketing or any other related field.
- Additional degree in Pharmaceutical or Biomedical sciences or any other related field is a plus.
- A proven track-record in omnichannel marketing
- People management
- Fluency in spoken French and/or Dutch. Good knowledge of English (written and spoken)
- Digital mindset and team spirit
- Interpersonal skills and intercultural mindset
- Ability to work both independently and within a team in a fast paced and changeable pharma environment.
- Result oriented: flexible and dynamic with a “get things done” approach to manage multiple projects simultaneously and thrive in a deadline driven environment
- Experience or willingness to learn tools for measurement of digital channel performance, e.g. Adobe analytics and tagging tools.

WHAT YOU CAN EXPECT

At Pfizer, we invest in creating an environment which unleashes the power of our people. Some of our key drivers:
Diversity, Equity and Inclusion - Everyone has something to offer. We believe that a diverse and inclusive organization is crucial to building a successful organization. Pfizer is committed to celebrating this in all its forms ensuring we are as diverse as the patients and communities we serve.

When you grow, We Grow - All colleagues are empowered to unleash their full potential, delivering on our company purpose through non-linear career paths, made of a diverse set of experiences.

Health & Wellbeing
- We empower our colleagues to better care for themselves and make new investme