Head of Marketing
il y a 1 semaine
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
Job Profile:
Lead marketing team to organization to persuade more consumers and customers to purchase Alcon products over competition
- Execute international marketing strategy as well as develop and implement local go-to-market strategy, marketing activities and national sales promotions.
- Prepare and energize organization for new plans via brilliant sales and product launch meetings
- Ensure sales team has skillset to effectively deliver marketing strategies to customers
- Works closely with regional teams and local sales and key account organizations to ensure strategic alignment, excellent execution and sales driving market implementation.
- Works closely with key account team to deliver marketing projects agreed in JBPs
- Is a catalyst of change for organization in developing new digital and omni-channel initiatives
- Project Management (cross-department and cross-country)
Lead marketing team in major planning processes for speed and simplicity with clear ownership and accountability
- Create, and lead annual marketing planning process with regional teams to include launches, relaunches, technical argumentation and national consumer & sales promotions related to the brands and products.
- Takes lead or partners (as directed) in coordination of annual planning for Vision Care business (financial target setting, brand planning, KA targeting, SF priorities etc).
- Drive accurate supply chain forecast to deliver annual sales objectives, minimize backorders and write-offs
- Partners with WH&D, logistics and customer care to deliver brilliant product delivery experience to our customers
- Lead monthly financial processes for marketing budgets for brilliant forecasting and maximizing P&L investments
- Measures own/teams activities to optimise financial results (against major KPIs & ROI) and continuously improve effectiveness
- Supports other duties or projects as requested by the Line Manager commensurate with the grade and level of responsibility for this role
Member of Alcon BeNeLux Vision Care Management Team
- Aid in annual process to develop yearly goals and mid-term Strategy for BeNeLux VC organization
- Analyse results and relevant KPI’s on a monthly basis and drive impactful adjustments to plans
- Build brilliant team culture of ownership & accountability, speed & simplicity with integrity & a winning mindset
- Coach and develop marketing team to help them become the best in the industry
- Brings positive and energetic attitude to the organization
How can you thrive at Alcon?
- Manage your own workload and schedule while hitting your set targets
- Collaborate with teammates to share best practices and learnings as work evolves
- See your career like never before with focused growth and development opportunities
- Bonus, Company Car/Car Allowance.
Alcon Careers
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