Product Marketing Manager

Pluxee is a global player in employee benefits and engagement that operates in 29 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants. Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet. Employee Contract type: Permanent Regular Job Description: Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants. Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet. Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits. Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants. Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet. Your next challenge Lead and execute the go to market and acquisition strategy of customers in the SME (small and medium enterprises) segment. The scope will include: marketing plan, positioning, value proposition, acquisition, and activation for the brand. Your Responsabilities - Lead the product go-to-market strategy and execution plan for your stakeholders (segment B2B - SME : small and medium enterprise) - Define and execute marketing actions plans to grow our business in the SME segment throughout various marketing channels - Define and execute product launch plans in close cooperation with the product management team - Run market research to understand the needs and build detailed personas of your SMEcustomers - Define positioning, combining products into narratives addressing stakeholders (B2B, SME) segmented needs - Work closely with digital marketing and communication teams on marketing plan execution - Define and monitor objectives with relevant KPIs for your stakeholder to support the product objectives and company OKR’s - Ensure internal alignment on go-to-market activities and objectives with Merchant, CX and Sales teams - Define and execute product training plans for internal teams - Represent the product marketing team for your stakeholder in go-to-market related PODs You’re a match - At least 4-6 years experience in B2B Product marketing - Experience in product positioning, value proposition, writing briefings; Go-to-market planning & execution - Ability to conceptualise solutions for the different stakeholders’ segmented needs - Strong knowledge in competitive analysis, business analysis, market assessment - Strong bias for action and "get it done" attitude - You are passionate about user and customer experience - Ability to balance long-term strategy with near term business goals - Excellent written and verbal communication skills and being able to influence on all levels - You have the ability to prioritise. You can handle several projects and many different tasks in an organised way - Very good communication skills in the French, Dutch and English Your team Geert Leurs - ️ Happy at work 1) A meaningful job: Be the change Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies. 2) A great culture: People matter - a lot Be part of a multicultural team that moves as one in a fast paced and innovative environme