Sr. Associate Marketing

**Accountabilities** to Business Unit Sr/Mgr Director (Affiliate)
- Maximises the brand potential at national level
- Executes Country Operating Plan
- Delivers branding campaign in line with international guidance

**Responsibilities**
- Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
- Develops and implements Country Brand Plan in full congruence with International Brand Plan
- Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
- Develops LRP with Business Planner
- Assists in propositions national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
- Partners with international PM
- Translates/implements international brand campaign locally
- Analyses market research and develops POA
- Coordinates competitive intelligence and drives competitive action plans
- Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
- Identifies business opportunities and develops business cases

**Outputs**
- Brand DOE budget
- Country brand plans
- Sales support tools
- Promotional campaign
- Marketing events
- Product Forecast and LE
- Brand Performance
- Business presentations for Brand/Franchise/Country Reviews

**Preferred Requirements**
- Minimum 2 years in a big pharmaceutical company
- Minimum 2 years of experience in a US pharmaceutical company
- Documented experience in Franchise area (e.g., Oncology, Nephrology, etc.)
- Documented success in gaining or maintaining market leadership position

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.