Sr. Associate Marketing

Career Category

Marketing

**Job Description**:
Accountabilities to Business Unit Sr/Mgr Director (Affiliate)
- Maximises the brand potential at national level
- Executes Country Operating Plan
- Delivers branding campaign in line with international guidance

**Responsibilities**:

- Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
- Develops and implements Country Brand Plan in full congruence with International Brand Plan
- Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
- Develops LRP with Business Planner
- Assists in propositions national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
- Partners with international PM
- Translates/implements international brand campaign locally
- Analyses market research and develops POA
- Coordinates competitive intelligence and drives competitive action plans
- Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
- Identifies business opportunities and develops business cases

Outputs
- Brand DOE budget
- Country brand plans
- Sales support tools
- Promotional campaign
- Marketing events
- Product Forecast and LE
- Brand Performance
- Business presentations for Brand/Franchise/Country Reviews

Preferred Requirements
- Minimum 2 years in a big pharmaceutical company
- Minimum 2 years of experience in a US pharmaceutical company
- Documented experience in Franchise area (e.g., Oncology, Nephrology, etc.)
- Documented success in gaining or maintaining market leadership position

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