Inflammation & Immunology Marketeer

Inflammation & Immunology (I&I) Marketeer
- Pfizer is the world's premier bio pharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support.
- As we continue to create breakthroughs that change patients’ lives, we are looking for a new talent to fill the position of Inflammation & Immunology (I&I) Marketeer, in the I&I business unit, Pfizer Belgium.
- What You Will Do & Achieve
- The I&I Marketeer will drive, co-develop and co-implement the I&I BU’s omnichannel strategy, consisting of creative digital and non-digital marketing strategies in collaboration with the other country brand leads, brand managers, patient outcome partner/manager, and other functional partners.- He/she will collaborate with all marketing, sales and medical roles to rethink and strengthen the I&I portfolio approach and provide direct support to the CBLs/brand managers and their cross-functional teams (incl. Medical, Health & Value / Market Access, Regulatory, etc.).-
- He/she will implement the plans bringing customer interactions to the next level.-
- He/she will share and gather knowledge and best practices with/from other BU’s and from omnichannel marketing teams above country and externally.-
- He/she will think on new creative and innovative ways of interacting with our customers while keeping patient centricity at the core of all activities.-
- He/she will successfully increase our customer impact for Inflammation & Immunology through new digital channels and further optimization of current non-digital channels.-
- He/she will collaborate with the local digital colleagues across BUs and will represent I&I internally as the digital point of contact.-
- This is an individual contributor role.-
- Possible location: Brussels, Ixelles. This position is not eligible to relocation.- How You Will Achieve It
- Drive, Innovate, Develop, Implement and Coordinate both TA & Brand overarching, cross-functional projects in collaboration with the team, such as:
- Brainstorm and support new and creative growth strategies for our portfolio-
- Coordination of digital and non-digital projects & initiatives across therapeutic areas and brands-
- Follow-up I&I KPIs and the integration of new digital channels & optimise non-digital channels-
- Measure and report performance of all digital marketing campaigns, and assess against goals (metrics and KPIs)-
- HCP portal (PfizerPro): creation and management of content-
- E-permission: drive e-permission collection for Rheumatologists, Gastro-enterologists and DermatologistsAcquire medical & compliance approval prior to roll-out- Qualifications- Master in Marketing, Science, or equivalent experience-
- Min. 1 to 3 years proven working experience in Marketing and/or Omnichannel Marketing-
- Able to understand strategic business needs and customer insights and translate them into clearly defined digital and/or non-digital marketing campaignsDigital campaign management (planning, launch, ad testing, etc.)-
- Reporting, analysing, and providing actionable insights for internal teams-
- Fluency in Business English as well as Dutch or French, with a mínimal requirement to understand and communicate in both languages (NL & FR, obviously understanding one will be more native than the other)- The following qualifications are a plus:
- Experience in pharma policies, procedures and compliance-
- Digital Marketing Certificates-
- Knowledge of website analytics tools (eg. Adobe Analytics)- Personal characteristics- Team player, track record of working collaboratively/with others across functions-
- Agility & flexibility are highly developed and present in your way of working.-
- Strong analytical skills and data-driven thinking-
- Career development potential to raise the job to the next level-
- Create culture of innovation, testing and experimenting and continuous improvement-
- Strong mind-set and belief towards (digital) transformation- Our offer
- At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. Pfizer's open-door policy is an integrated part of our culture across all levels of seniority.
- We offer possibilities for working from home (up to 3 days per week) and flexible working hours.
- Competitive salaries and benefit packages : meal vouchers, DKV hospitalisation, outpatient, dental, pension plan, phone, public transport reimbursement.
- Unparalleled opportunities for career growth: trainings, possibilities for internal mobility, temporary assignments
- We believe that a diverse and inclusive workforce is crucial to building