Senior Manager, Global Marketing

**Position title**: Senior Manager, Global Marketing

**Location**:Sint-Niklaas, BE (hybrid working)

**Reports to**: Director, Global Marketing

**Contract type**: Permanent, full-time

**Job summary**

As a Sr. Manager, Global Marketing you will develop category leadership stories and an innovation roadmap focusing on driving growth for **DYMO** brand. You will own the development and manage the execution of **global brand strategy and product innovation**.

Your focus will be on successfully launching ongoing innovation projects, identifying new innovation concept that drive meaningful, profitable and sustainable growth for **DYMO**.

You will have 3 direct reports based in different countries and work cross-functionally with various teams including i.a. R&D, Quality, Graphics, Trade Marketing, Sales, CMI, Finance and Supply Chain.

**Key responsibilities**:
**Business Management**
- Translate business strategy into **innovation roadmap** and marketplace activities with understanding of underlying financials including ROI
- Leverage financial analyses to understand implication of innovation and marketplace activities
- Develop marketing budgets by project or product line, and define funding guidelines to ensure optimal execution of tactics. Coordinate reactions necessary as business deviates from budget.

**Portfolio Optimization & Innovation**
- Develops optimal global product assortment based on market trends and gaps in the portfolio.
- Develops 5+ year Innovation Funnel in line with brand strategy bringing new or enhanced consumer benefits, and/or entering new markets
- Supports portfolio management process by identifying Product Lines and SKUs to deprioritize/exit based on performance, margin, and as new innovation comes to market.
- Leads **development of New Product Innovation communication and commercialization strategy**, and execution there-off inclusive of launch asset development considering omni-channel approach (e.g. verbal assets, key visual, videos, social media & ecommerce assets )
- **Creates selling stories** for Innovation, and supports selling of existing products lines
- Maintains high quality of product portfolio by partnering closely with R&D, and Quality teams
- Prioritize, resource and lead projects effectively.

**Brand Communications & Category Expertise**
- Develops communication materials for variety of consumer groups and product families to achieve
- Provides support to Trade Marketing counterparts in the development and creation of communication materials for the optimal distribution, shelving, pricing and merchandising tactics for each key retailer
- Oversees and approves Brand Communications, and ensures Brand Communications assets align to Brand Positioning & Identity guidelines
- Oversees and executes all packaging updates

**Reporting, Insights and Data Analytics**
- Understand category and consumer trends, target consumer habits and usages and uses data to develop innovation funnel and drive successful communication & commercialization strategies
- Understand category purchase drivers, trip missions, shopper need states, etc. and liaise with Trade Marketing, eCommerce, Sales Planning and Sales teams on executional strategies.
- Provide strategic category direction based on syndicated data.
- Frames gap in Consumer or Shopper knowledge and works with CMI to define research projects

**Minimum Requirements**:

- Bachelor's degree (emphasis in business/marketing or related field), MBA or other advanced degree highly preferred
- 8+ years of experience working with a leading CPG or technology company
- Experienced in marketing and developing products preferably for B2B markets
- Advanced analytical skills and computer software proficiency (e.g. MS Excel, PowerPoint, SharePoint, etc.)
- Fluent in English (written and spoken)
- Willing to travel ~25% of the time, with ability to travel internationally

**Preferred**:

- **Demonstrated success in New Product Development and in-market launches, and Product Idea/Concept Generation**:

- Strategic, innovative thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
- Experience in managing a team
- Multi-channel experience, consumer and shopper understanding
- Direct and perform analysis across a wide variety of category business issues and make fact based recommendations presented in a concise data-driven approach
- Must be able to link business objectives with winning growth strategies
- Convey complex issues brilliantly with excellent communication and presentation skills to both peers and senior leaders

**What we can offer you**

Newell Brands has a strong footprint in the EMEA region with several thousand employees spread over many corporate offices and manufacturing facilities. A wide portfolio of our brands is strongly represented across the region including DYMO, Parker, Sistema, Spontex, Crockpot, NUK, Coleman, Yankee Candle and many more.

Join us and benefit from:

-