Brand Manager Prestige Emerging Brands

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Who We Are

Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol

brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single

Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, Fords Gin, Gin Mare, and

Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide.

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table

Meaningful Work From Day One

Reporting to the BeLux Marketing Manager, you are responsible for developing, implementing and monitoring the strategy for prestige spirits brands (Woodford Reserve, Gin Mare, Diplomatico, Benriach, Malts). Expert in brand strategies, with a comprehensive knowledge of the spirit markets and their main players, you bring expertise to the brands and you are the active promoter of these strategies throughout the company.

You are responsible for the excellence of the implementation of the initiatives.

You influence the international and European teams.

You define, allocate and manage the Marketing budgets within the dedicated envelope.

What You Can Expect
- Regularly analyze the competitive environment and emerging trends in the market to implement corrective measures and action plans.
- Define the objectives and KPIs of the brands following the global guidelines
- Develop and implement brand plans - ATL and BTL, coordinate and plan actions with the different local and/or international teams
- Communicate this strategy internally and involve the teams (especially sales).
- Collaborate with all stakeholders - Trade Marketing, BA, BBI, IMC, Sales, Supply, Purchasing, Finance...
- Coordinate the approach and activations of the brand portfolio.
- Ensure adequate management and coordination of external agencies.
- Be the ambassador of its brands internally and externally and represent BeLux in international meetings.
- Manage the financial components of the brands (P&L), manage the brand A&P budget.
- Inform the BeLux Leadership Team

What You Bring to the Table

Education: Masters Degree (M.A., MBA or Equivalent); Marketing.

Experience: 4/5 years of experience (including internships) in Brand Marketing, on premium consumer products, ideally in spirits. Experience in luxury goods is a plus.
- Experience in agency management (creative, media, PR, events...) and budget management
- Mastery of market analysis (Nielsen)
- Digital savvy
- Fluent in French, Flemish and English

What We Offer:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

LI-MZ1

Requisition Type:
Employee

Management Level:
Professional

Global Job Level:
P5

Number of Openings Available:
0