Channel Strategy Manager, Nestlé Purina Petcare Belgilux

**Channel strategy manager, Nestlé Purina Petcare Belgilux**

**Position Summary**

Lead some long-term Category and Market Share growth within the Specialist Retail Channel (e.g. Tom&Co, Aveve, etc.) developing the strategic recommendations in terms of category growth driver activations, promotional plans and merchandising leveraging category, consumer, shopper and customer insights.

**A day in the life of a Channel strategy manager, Nestlé Purina Petcare Belgilux**
- Lead the activation of the Category Strategy and the category Strategy drivers across all Specialist retail customers to deliver the triple win: win for the shopper, win for the customer and win for Purina.
- Build the Local Channel strategy within Specialist retail, support the recommendation internally and implement accordingly working alongside key stakeholders.
- Cooperating strongly with the other channel managers to define & execute the right balance between the (sub-) channels, which will give room to differentiate or streamline across those channels.
- Ensure the optimal distribution of our ranges by defining the priorities, proposing and aligning action plans with the Sales community, tracking progress and action corrective measures when need be.
- Act as a the go-to partner for sales (KAM’s) when further developing the category and Purina at our customers, e.g. business review.
- Develop and activate the strategic approach to assortment/pack, promotion, merchandising and tariff for all Specialist retail channels and sub-channels and plan for optimal investment choices (Strategic Revenue Management).
- Build strong understanding of the Petfood Category on European & local level to leverage internally and with customers. Identify and communicate to Europe the local needs and local expectations in order to contribute to the local growth of the category.
- Cooperate and inspire during the Commercial Planning (ICP) process through relevant recommendations to drive the commercial priorities and objectives ensuring a strong alignment between the category, sales and marketing strategies.
- Establish winning commercial propositions for the Specialist field sales plans. Engage and inspire the field sales team through your dynamism, structured approach and your ability to communicate (sometimes) complex matters in a simple way.

As Channel strategy manager, Nestlé Purina Petcare Belgilux, you report to the Purina PetCare Head of Category development and are part of a very capable and dynamic thriving team.

**What will make you successful**
- Minimum 5 years of commercial experience in FMCG, ideally in some category development role combined with some customer facing role. But very open for creative and analytical minds currently active in other types of roles.
- Experience in the PetCare category a plus,but not required.
- Familiar with the everyday use of Nestlé tools (SAP, PowerBi, APO).
- Capable of running data analysis to uncover insights, which can be transform in real actions to develop the business forward.
- Proactive collaborative mindset as you will work along a divers set of stakeholders.
- A strong sense of initiative (growth mindset), with the will to make a positive impact to the business, the teams and our customers.
- Fluent in English and at least one of the two national languages: French / Dutch.

**What we offer**
- A fulltime position in a dynamic and ambitious team who aim for results.
- Some exposure to different geographies and Nestlé Senior Management.
- The possibility to bring your dog at work.
- Some flexible approach to working from home / working from the office / working elsewhere.
- Excellent terms of employment, with elements such as a 13th month, company car, 27 holidays and seniority days and many other extra’s.
- Strong onboarding plan and support with a broad variety of corporate training and development programs.
- Career opportunities, within Belgium as well as internationally.
- Respect is at the heart of Nestlé's culture, of which room for differences is an important part. Differences between people who buy our products and in our workplace. We believe it is important that everyone feels welcome and safe at Nestlé, regardless your gender, religion, cultural background, age, disability or who you love. We are convinced that diversity leads to more creativity and innovation and moves our organization forward. That is why we actively work to create a culture and leadership that offers equal opportunities for all_

**Any questions?