Marketeer Manager

il y a 9 heures

Brussels, Belgique Anthemis Temps plein

Do you have a first experience in digital (growth) marketing?
Do you want to participate in the launch of a SaaS platform?
To support its digital developments, Anthemis is looking for a

**Marketeer Manager**
To coordinate the marketing initiatives around the commercialization of an innovative digital platform for the legal professionals on the Belgian market, Anthemis is looking for a marketing manager.

**Job description**
**General responsibilities**
- Steer together with management and further define our global marketing strategy across all (offline & online) channels
- Optimize and measure the right KPI’s, define pragmatic actions to optimize the marketing funnel (lead acquisition, lead conversion & client retention)
- Coordinate efforts with other internal (e.g. Sales) profiles as well as those from our shareholders
- Manage & follow-up the consumption of the marketing budget
- Analyze the results of your campaigns and adjust it to improve the quantity & quality of the leads
- Assist management through reporting & pragmatic recommendations to support strategic decision-making
- Work efficiently with in-house and external experts: web development team, copywriters, graphic designer, event organizer,..

**Online**
- Organize & execute online initiatives in line with agreed marketing plan (cf.above) such as SEO - SEA or other paid acquisition channels (mainly LinkedIn / Google), landing pages, Webinars / online demo’s /... and social Network posts & engagement...
- Enhance user experience in our platform by designing the right set of in-app user interactions (customer journeys)
- Coordinate content creations / evolutions of our commercial website(s) & other landing page(s)

**Offline**
- Organize & execute offline initiatives in line with agreed marketing plan (cf.above)
- Select relevant Events to attend: conferences, seminars, symposiums...
- Be responsible for the PR communication

**Requirements**:

- Must have_
- Hands-on experience in managing lead generation campaigns across various channels; typically 1-3 years of experience
- **Entrepreneurial mindset: resourcefulness, go-getter attitude, pragmatism...**:

- Analytical & data-driven work approach
- Professional proficiency in French & Dutch
- You are very curious and eager to discover by yourself the last digital trends
- Nice to have_
At least one of the two following:

- Hands-on experience with paid acquisition channels (Google and/or LinkedIn primarily)
- Hands-on experience in SEO
- Familiar with customer journey mapping and analytics
- Experience in / knowledge of the legal sector
- Experience in complex project management
- Experience in analytical tools such as Google Analytics, Mixpanel, Heap, Amplitude,...
- Experience in user engagement tools such as Appcues, Userpilot,...
- Experience in B2B sales
- Copywriting skills are welcome but not required
- marketing team)

**Offer & Benefits**
- A full-time job with a permanent contract
- A competitive salary with extra-legal benefits such as meal vouchers, ecocheques,...
- Direct access & report to the CEO
- Startup work atmosphere
- Opportunity to take part in the launch of a SaaS platform
- Opportunity to work from home and from the Brussels office
- Interesting growth opportunities (e.g. progressively build and manage the marketing team)

Type d'emploi : Temps plein

Programmation:

- Travail de jour

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