Product Marketer

il y a 15 heures

Gent, Belgique team.blue Global Temps plein

**The business**

**The role**

We are looking for a Product Marketer to join our dynamic team. As a Product Marketer, you will be responsible for developing and executing marketing strategies that drive product awareness and adoption across team.blue's portfolio of services. You will collaborate with cross-functional teams to identify customer needs and develop product messaging, positioning, and go-to-market plans. You will become part of the product organization and will work closely together with the various product units and the local marketing teams of our different brands.

As a Product Marketer, you will be researching the needs of our different target customer groups. You know our customers and our different brands best, but you also keep track of what our competitors are doing. By gathering this knowledge, you can figure out the best go-to-market strategy and messaging, keeping the customer wishes and market insights in mind. You will frequently write whitepapers on how to launch a specific product or feature, write marketing content, and monitor how the product is doing after launch.

**Responsibilities**
- Develop and execute product marketing plans to drive customer acquisition and retention across team.blue's product portfolio.
- Develop messaging, positioning, and differentiation strategies for new and existing products.
- Collaborate with cross-functional teams to develop product launch plans and go-to-market strategies.
- Conduct market research to understand customer needs and identify new opportunities for growth.
- Develop customer personas and segmentation strategies to target messaging and campaigns effectively.
- Analyze customer and market data to identify trends, insights, and opportunities for optimization.
- Collaborate with the sales team to develop sales enablement materials that support the sales process.
- Write and maintain product launch plans and act as a project manager during the execution.
- Create marketing campaigns/programs and measure their effectiveness
- Develop and maintain marketing tool kits, product presentations and product content that can be shared with all the team.blue brands and marketing teams.
- Create value propositions and messaging.

**Required qualifications and experience**
- 3+ years of product marketing experience in the hosting/technology industry.
- Strong communication and collaboration skills with cross-functional teams.
- Demonstrated experience developing product messaging, positioning, and go-to-market plans.
- Proven track record of driving customer acquisition and retention through marketing campaigns.
- Experience conducting market research and analyzing customer and market data.
- Strong analytical skills and the ability to use data to drive decisions.
- Bachelor's degree in marketing, business or related field.
- Be able to work independently and work on multiple projects simultaneously.
- Good project management and organizational skills.
- Fluent English language skills, spoken and written.
- Strong written and verbal communication skills. You are a natural storyteller.
- You are result-driven, analytical and forward-thinking.

  • Events & Field Marketer

    il y a 15 heures

    Gent, Belgique Aikido Security Temps plein

    We’re taking on the crusty global cyber market, the "no-bullsh*t" sec platform for devs. In the past, only large enterprises needed to worry about security. Today, every startup holds significant customer data, and cybersecurity has become the top concern of 75% of all CEOs. This means all developers need to ensure their platforms are secure, but the...

  • Product Manager

    il y a 15 heures

    Gent, Belgique Showpad Temps plein

    **Product Manager** **Product Management** **Location: Ghent** **Location Qualifications**: hybrid, 2 days in the office **Position Overview**: As an L2 Mid-Level Product Manager, you will play a pivotal role in defining and delivering the product roadmap for our reporting and insights domain. This area focuses on empowering customers to understand how...

  • Product Owner, Construction Industry

    il y a 15 heures

    Gent, Belgique Bricsys Temps plein

    **We have an excellent career opportunity for a Product Owner to help to design and develop the Bricsys products with a focus on the construction industry.** At the intersection of software development, design, and business strategy, you will ensure that commercial and business initiatives are translated into a practical implementation in the product. Your...

  • Digital Marketeer

    il y a 15 heures

    Gent, Belgique Beaulieu International Group Temps plein

    **Een nieuwe uitdaging?** **Adem je bits & bytes en kan je multitasken als geen ander? Dan ben jij de Digital Marketeer die we zoeken.** **Jouw uitdagingen** Als Digital Marketeer ben je verantwoordelijk voor verschillende domeinen binnen de online marketing wereld: Website: - Je zorgt ervoor dat onze websites contentwise steeds op punt staan. Je zorgt...

  • Director of Product

    il y a 1 semaine

    Gent, Belgique TechWolf BV Temps plein

    We are looking for a **Director of Product** to build and scale a world-class product management team and a product process that **enables our teams to move faster, experiment more efficiently, and drive impact at scale.** Reporting to the **Chief Product Officer**, you will play a critical role in **translating our product strategy into...

  • Product Manager

    il y a 1 semaine

    Gent, Belgique Accurat Temps plein

    Accurat is a leading tech scale-up, providing AI-powered market research for the retail, media, and real estate sectors, active across the Benelux and Germany. Thanks to our extensive panel sizes and strong focus on real-world behavioural data, our clients often describe our work as “Market Research on Steroids”. We’re a fast-growing company trusted by...

  • Technical Product Manager

    il y a 1 semaine

    Gent, Belgique Accurat Temps plein

    Accurat is a leading provider of location intelligence for the retail, media, and real estate sectors, active across the Benelux and Germany. Thanks to our extensive panel sizes and strong focus on actual behavioural data, our clients often refer to our work as “Market Research on Steroids”. We are a fast-growing company, working for brands including...

  • Product Sales Specialist

    il y a 1 semaine

    Gent, Belgique Wolters Kluwer Temps plein

    Position Overview: The Finance Product Sales Specialist will play a critical role in driving the growth of finance management solutions within the banking sector. The role will utilize a consultative selling approach to develop and execute sales strategies, engaging with key stakeholders, managing client relationships, and ensuring the successful delivery...

  • Hands-on Marketeer

    il y a 1 semaine

    Gent, Belgique Octopus Accountancy Software Temps plein

    **Over Octopus Accountancy Software** Octopus Accountancy Software bestaat al meer dan 20 jaar en bevindt zich in de snel veranderende markt van boekhoudsoftware, digitalisering en automatisering. Het accountancylandschap wordt mobieler, meer Cloud-based, laat ondernemers en accountants actief met elkaar samenwerken en streeft naar automatisering. Binnen...

  • Channel Marketeer

    il y a 1 semaine

    Gent, Belgique Sensolus nv Temps plein

    Sensolus is an industrial Internet of Things (IoT) company that tracks non-powered assets such as trailers, containers, etc. through an end-to-end solution, helping companies make better, data-driven business decisions. The Belgian scale-up was founded in 2013 by four IoT enthusiasts and already employs 35 people. It is active in various industries, ranging...