Emea Integrated Brand Value Team Leader

**Function**
- Enterprise Management

**Sub function**
- Commercial Management

**Category**
- Director, Commercial Management (PL9)

**Location**
- Beerse / Breda / Neuss / Issy-Les-Moulineaux / High Wycombe / Madrid / Milano / Porto / Belgium / Netherlands / Germany / France / United Kingdom / Spain / Italy / Portugal

**Date posted**
- Apr 18 2025

**Requisition number**
- R-009629

**Work pattern**
- Fully Remote

Description

**Job Function**:
Enterprise Management
** Job Sub Function**:
Commercial Management
** Job Category**:
People Leader
** All Job Posting Locations**:
Beerse, Antwerp, Belgium, Breda, Netherlands, High Wycombe, Buckinghamshire, United Kingdom, Issy-les-Moulineaux, France, Madrid, Spain, Milano, Italy, NEUSS, Germany, Porto, Portugal
** Job Description**:
Johnson & Johnson Innovative Medicine is recruiting for an **EMEA** **Integrated Brand Value Team Leader (IBVTL) - Nipocalimab.**

The EMEA Integrated Brand Value Team Leader (IBVTL) - Nipocalimab (AutoAntibody & Maternal Fetal indications), reporting to the Regional Commercial Strategy Leader (RCSL) - Immunology, leads and executes the EMEA brand commercial strategy and tactics for key products and indications in the TAs, in alignment with global branding and positioning.

Working in global and regional cross-functional and highly matrixed teams, the IBVTL ensures that customer insights, environmental factors and unmet needs are reflected into Global plans and that EMEA launch readiness, product brand execution and resources are optimized.

The IBVTL is responsible for EMEA Brand budgets and monitors the performance, identifies critical opportunities and risks within the brand plan and evaluates investments for Regional Life Cycle opportunities.

**Key Responsibilities**
- Continue to focus on the launch readiness of Nipocalimab in the first Neuroscience indication generalized Myasthenia Gravis (gMG) and establishes commercial strategies in full collaboration with key Global, Regional and Local stakeholders.
- Gathers and incorporates commercial insights from EMEA key stakeholders to inform Global Clinical Development Plans (CDPs) and Target Product Profiles (TPPs) for new indications in rare diseases (Neuroscience and Hematology), Maternal fetal and Rheumatology to ensure optimal positioning, indication sequencing and value creation within the Regional Portfolio
- As a member of Global teams (e.g. Global Commercial Team (GCT) comprising Strategic Marketing, Market Research, Global Strategic Analytics, and Health Economics & Pricing) is responsible to develop and execute the strategy for brand
- Supports actively GCT and Clinical Development Teams (CDTs) with specific data, documentation
- Ensures that Value Excellence is incorporated into all aspects of the Local and Regional commercial strategy and tactics maintaining and updating the Brand Value Plan, by following the Value Excellence framework in accordance to product life cycle stages
- Is responsible for regional launch readiness plans of new indications and facilitating best practice sharing during the post launch phase; develops metrics for managing brand performance and identifies critical opportunities and risks within the plan
- Participates actively to discussion on Health Economics, providing thoughtful input to ensure optimized market access, pricing, and reimbursement within the evolving healthcare landscapes
- Proactively partners with Medical Affairs and R&D to provide input into clinical study development, product development decisions, and labelling that support the commercial launch strategy in EMEA and lifecycle management investments
- Leads the EMEA Integrated Brand Value Team (comprised of Regulatory, Medical Affairs and HEMAR), providing commercial strategic leadership and guidance into the brand regulatory strategy, medical affairs strategy, publication strategy, market access/reimbursement strategies, and other market preparation programs from full development through the lifecycle of the compound
- Leads a team of European Product Managers (EPMs) and European Brand Leads (EBLs) to develop and execute the commercial strategy and tactics engaging third party vendors as appropriate, ensuring efficiencies in planning and execution at every level by making investment trade-offs across the marketing mix
- Leads Country Value Team Leaders (CVTLs) network ensuring connectivity with EMEA Integrated Brand Value Team and drives strategic alignment across the Region
- Catalyzes innovation and is a change agent to challenging and optimizing Go To Market Models at a local level, linked to Regional Brand Optimization
- Leverages on his / her network of Healthcare Professional (HCP) Key Opinion Leaders (KOLs) and other key stakeholders, providing KOLs and key stakeholders' insight in order to incorporate in the brand strategy customer needs and realize the economic value proposition
- Is responsible for managing full brand budget across the region
- Leads the devel