Digital Marketing Specialist

Make your next step a big one_

Do you want a career that impacts millions of people for the good? At Mölnlycke, you’ll be helping to equip medical professionals with solutions to improve outcomes for patients. And you’ll develop your career in a growing organisation with an inspirational culture - where you’ll be recognised for the results you’ve achieved.

In _Wound Care_ at Mölnlycke, we free patients from the burden of wounds. If you have a passion for omnichannel marketing together with a drive to make a true difference for people, our **Digital Marketing Specialist** position could be a great opportunity for you. The BeNeNord marketing team is expanding and looking for a new creative Digital Marketing Experts to orchestrate the customer journey and enable an incredible customer experience.

This person will focus on the Benelux market and will preferably work from one of our offices in Antwerp, Belgium or HQ, Gothenburg, Sweden.

**About the job**:
The Digital Marketing Specialist will be focusing on omnichannel marketing initiatives in the Benelux region and will be responsible for the co-development and implementation of a Multi-Channel Marketing infrastructure and communication plan in alignment with our regional marketing plan. This is a great opportunity to have a multifaceted and transversal role, combining technical expertise in digital media with traditional marketing strategies, the ability to build content, knowledgeable about marketing & metrics to increase Mölnlycke’s digital presence and enhance our brand performance.

**The key accountabilities will be to**:

- Conduct a transversal way of working with the BeNeNord and local marketing teams and other stakeholders to plan, create, develop and implement an annual multichannel communication plan in line with EMEA & Global guidelines, adapted to the local focus strategy. Ensure organization and platform readiness for the change
- Contribute to a connected and synergistic marketing-sales strategy. Continually working hand-in-hand with Sales to optimize customer acquisition and retention (bow tie funnel)
- Ensure brand consistency on all digital communication channels
- Attract relevant target groups on LinkedIn, Facebook and other relevant Social Media channels through creating and publishing posts, use of SEO, SEM and paid search. You will also build and publish website content and plan to increase website traffic
- In collaboration with Marketing Manager and local Product Managers, manage selection and contract negotiations with communications
- and media agencies as relevant based on the MCM communication plan

**What you’ll get**
- Competitive compensation package including company pension plan, bonus, company health care
- Wellness benefits
- Flexible working hours and flexible work from home policy
- Great colleagues in a global company
- An open, friendly and fair working atmosphere

**What you’ll need**
- Omnichannel marketing experience, preferably from B2B corporate environment
- Digital capabilities, such as SEO, SEA, social media, traditional marketing capabilities, omnichannel strategy
- Digital savviness and skills to work with tools such as Episerver (Optimizely), Canva, Marketing Cloud and similar
- A strong drive, high ambitions and a can-do attitude
- Degree from University/Business School or Master Degree in marketing/ digital marketing or equivalent through working experience.
- Preferably experience from life science or other regulated industry
- English skills + one local language for Benelux region/role, one local language for Nordics region/role

**Our approach to diversity and inclusion**

We strive to have a diverse mix of people from different cultures, ages, geographies and genders, to reflect the world in which we operate and to facilitate innovative thinking across the business.

**About Mölnlycke**

Mölnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical and economic outcomes.

Our business is organised in the four business areas Wound Care, Operating Room Solutions, Gloves and Antiseptics, where customer centricity, sustainability and digitalisation are at the heart of everything we do.